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Sinopsis
Get the most out of the free Google Analytics service―and get more customers
Google Analytics allows you to discover vital information about how end users interact with their Web sites by collecting vital data and providing tools to analyze it, with the intention of improving the end-user experience and, ultimately converting users into customers. This indispensible guide delves into the latest updates to the newest version of Google Analytics―3.0―and explains the concepts behind this amazing free tool.
You'll discover what information to track, how to choose the right goals and filters, techniques for reading Google Analytics reports and graphs, and, most importantly, how to compile this data and use it to improve your Web site and attract more potential customers.
- Takes an in-depth look at Google Analytics 3.0 and walks you through the possibilities it offers
- Explains how to read Google Analytics reports and graphs so that you can compile this data and use it to improve your Web site and attract more users
- Shares techniques for converting end users into customers
- Features tips and suggestions for getting the information you need from Google Analytics reports and then converting that information into actionable tasks you can use
With Google Analytics, Third Edition, you&'ll be well on your way to retrieving the information you need to convert visitors to your site into customers!
Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
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Acerca del autor
Jerri Ledford has written more than 1,000 articles, news stories, and reports that have appeared in Network World, Information Security Magazine, CRM Magazine, IT Manager's Journal, and others.
Joe Teixeira is Manager of Web Intelligence for MoreVisibility, an online advertising agency, and a top contributor to the Google Analytics Help Forum.
Mary E. Tyler is a professional technology journalist and a former Web and software developer.
De la contraportada
With 2 billion sites on the Web, who's looking at yours?
Google Analytics can tell you. With great new features including advanced customization and segmentation capabilities, Analytics supplies information about your site visitors that helps you ramp up the value of your site. And like its two previous editions, this guide shows you what's new in Google Analytics, how to get the most from the program, and what to do with what you learn.
Understand the concepts, set up your Google Analytics program, use the right goals and filters, and read the reports
Learn to interpret and apply Analytics results, even if you're not a Web pro
See how other companies use Analytics data
Explore new features such as AdSense integration, cost data settings, motion charts, custom reports, and event tracking
Apply the information you'll get from reports on traffic, visitors, content, site searches, and more
Drill down deeper with advanced techniques, tips, and hacks
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Google Analytics, 3rd Edition
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR005360942
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Google Analytics
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Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470531282
ISBN 13: 9780470531280
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Paperback. Condición: Very Good. Google Analytics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780470531280
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. Nº de ref. del artículo: G0470531282I3N00
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ISBN 10: 0470531282
ISBN 13: 9780470531280
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Publicado por
Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470531282
ISBN 13: 9780470531280
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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