A Master Class in Brand Planning: The Timeless Works of Stephen King

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9780470517918: A Master Class in Brand Planning: The Timeless Works of Stephen King
Review:

"Every planner needs this book - and the brave ones will give it to their clients, too." ( Admap , November 2007) "A valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking." ( Retail & Leisure International , December 2007) "...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout." ( Market Leader , Winter 2007) "Reading the book is terribly easy as well as informative. Stephen King was a model of brevity and clarity..." ( Mike Imms , 29th January 2008)

From the Publisher:

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

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1.

Stephen King
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Tapa dura Primera edición Cantidad: 10
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The Book Depository
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 1. Auflage. 242 x 172 mm. Language: English . Brand New Book. In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today s more complex media environment. The book will serve as a valuable reference book for today s practitioners, as well as a unique source of sophisticated, contemporary thinking. Nº de ref. de la librería AAH9780470517918

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Stephen King
Editorial: John Wiley & Sons 2007-10-26 (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
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Chiron Media
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Descripción John Wiley & Sons 2007-10-26, 2007. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-00464679

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Stephen King
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Tapa dura Primera edición Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
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Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 1. Auflage. 242 x 172 mm. Language: English . Brand New Book. In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today s more complex media environment. The book will serve as a valuable reference book for today s practitioners, as well as a unique source of sophisticated, contemporary thinking. Nº de ref. de la librería AAH9780470517918

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Stephen King
Editorial: John Wiley and#38; Sons (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Cantidad: > 20
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Books2Anywhere
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Descripción John Wiley and#38; Sons, 2007. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470517918

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5.

Stephen King
Editorial: Wiley (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
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Book Deals
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Descripción Wiley, 2007. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: IntroductionAbout the Book: How it HappenedAcknowledgementsAbout the ContributorsPART I PLANNING: ROLE AND STRUCTURE1 Who Do You Think You Are?Malcolm White1.1 The Anatomy of Account Planning (Stephen King)1.2 The Origins of Account Planning (John Treasure)1.3 How I Started Account Planning in Agencies (Stanley Pollitt)2 How Brands and the Skills of Branding have FloweredRita Clifton2.1 What is a Brand? (Stephen King)3 The Price of Freedom is Eternal VigilanceRory Sutherland3.1 Advertising: Art and Science (Stephen King)4 The Market's Evolved, Why Hasn't Planning?Merry Baskin4.1 Strategic Development of Brands (Stephen King)5 Learning and Improvement, Not Proof and Magic SolutionsWilliam Eccleshare5.1 Improving Advertising Decisions (Stephen King)6 The Media Planner's RevengeMarco Rimini6.1 Inter-media Decisions: Implications for Agency Structure (Stephen King)PART II PLANNING: CRAFT SKILLS7 A Revolutionary Challenge to ConventionalWisdomPaul Feldwick7.1 What Can Pre-testing Do? (Stephen King)8 FourWisest Principles You Will Ever ReadSimon Clemmow8.1 Practical Progress from a Theory of Advertisements (Stephen King)9 JWT's Debt to Stephen KingGuy Murphy9.1 In Pursuit of an Intense Response (Rosemarie Ryan and Ty Montague)9.2 Advertising Idea (Stephen King - from JWT Toolkit)9.3 JWT Engagement Planning in China: The Art of Idea Management (Tom Doctoroff)10 Short-Term Effects may be Easier to Measure but Long-Term Effects are More ImportantTim Broadbent10.1 Setting Advertising Budgets for Lasting Effects (Stephen King)PART III MARKET RESEARCH11 A Theory that Built a CompanyMike Hall11.1 Can Research Evaluate the Creative Content of Advertising? (Stephen King)12 The Great Bridge Builder: Searching for Order out of ChaosCreenagh Lodge12.1 Advertising Research for New Brands (Stephen King)13 You Can't Make Sense of Facts until you've Had an IdeaKevin McLean13.1 Applying Research to Decision Making (Stephen King)14 Measuring Public Opinion in an IndividualisticWorldChris Forrest14.1 Conflicts in Democracy: The Need for More Opinion Research (Stephen King)15 The Perfect Role Model for Researchers TodayDa. Nº de ref. de la librería ABE_book_new_0470517913

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Stephen King
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Tapa dura Primera edición Cantidad: 1
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Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
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Descripción 2007. Hardcover. Estado de conservación: New. 1st. 182mm x 29mm x 246mm. Hardcover. In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuab.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 396 pages. 0.844. Nº de ref. de la librería 9780470517918

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Stephen King
Editorial: John Wiley and Sons Ltd 2007-10-26, Chichester (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Tapa dura Cantidad: 1
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción John Wiley and Sons Ltd 2007-10-26, Chichester, 2007. hardback. Estado de conservación: New. Nº de ref. de la librería 9780470517918

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Stephen King
Editorial: Wiley John + Sons (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
Nuevos Tapa dura Cantidad: 1
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English-Book-Service Mannheim
(Mannheim, Alemania)
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Descripción Wiley John + Sons, 2007. Estado de conservación: New. Nº de ref. de la librería L9780470517918

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Stephen King
Editorial: Wiley John & Sons Okt 2007 (2007)
ISBN 10: 0470517913 ISBN 13: 9780470517918
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Descripción Wiley John & Sons Okt 2007, 2007. Buch. Estado de conservación: Neu. 239x162x51 mm. Neuware - 'What is a Brand ' by Stephen King was one of the most influential pieces of work ever and has had a lasting influence on the way in which I think about brands. A few years ago I had the extraordinary experience of re-visiting the video of it made by Stephen and Jeremy Bullmore and the stunning thing was how prescient they had been some thirty years previously. Indeed, the only thing they had not foreseen was the internet - everything else they got right. 396 pp. Englisch. Nº de ref. de la librería 9780470517918

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10.

Stephen King
ISBN 10: 0470517913 ISBN 13: 9780470517918
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Herb Tandree Philosophy Books
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Descripción 2007. Hardback. Estado de conservación: NEW. 9780470517918 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Nº de ref. de la librería HTANDREE0767314

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