Duck and Recover: The Embattled Business Owner's Guide to Survival and Growth - Tapa dura

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Steven S. Little is an expert on the subject of business growth and the future of opportunity. A former president of three fast-growth companies, he now advises thousands of business leaders each year. Steven is also the author of The 7 Irrefutable Rules of Small Business Growth and The Milkshake Moment, both from Wiley. Visit his Web site at www.stevenslittle.com.

De la contraportada

How Your Business Can Survive and Prosper in an Uncertain Economy

Inside, business growth expert Steven S. Little focuses on an embattled business leader's most immediate challenges and the most attractive opportunities. Short on theory and filled with practical, no-nonsense advice, Duck and (re)Cover delivers:

• STARK NEW REALITIES
  
• CREATIVE CASH CONTROLS
  
• PROACTIVE PLANNING TECHNIQUES
  
• EFFICIENT MARKETING STRATEGIES
  
• POTENTIAL UNTAPPED OPPORTUNITIES
  
• PROVEN GROWTH INITIATIVES

PRAISE FOR STEVEN S. LITTLE'S The 7 Irrefutable Rules of Small Business Growth

"This is a readable, sometimes funny, and always wise book. It's valuable both to small business owners and to the chambers and other organizations that serve small business."
MICK FLEMING, President and CEO, American Chamber of Commerce Executives

"Steve goes straight to the heart of what makes business work and packs practical how-to's from start to finish. More than just an engaging read, this book delivers the goods on how to create and sustain a winning small business."
JOE CALLOWAY, bestselling author of Becoming a Category of One, Indispensable, and Work Like You're Showing Off

De la solapa interior

If you own a business or lead an organization of any kind, you're no doubt feeling threatened on all sides by the gathering forces of this financial downturn shrinking revenues, tightening resources, anxious workers, plunging profits. When economic storms hit, it's the clear-minded and action-oriented leader that ultimately guides a business to success. In order to position your business for the growth opportunities ahead, it is imperative for you to address your most critical issues now.

Duck and (re)Cover is the ultimate guide to prevailing and prospering through tough economic times. It questions much of the conventional wisdom we all hear about recessions and instead offers an irreverently common-sense approach to survival and growth in the midst of economic uncertainty. You don't need philosophical suggestions about maintaining a positive attitude or "thinking like a winner." What you need is real-world, practical solutions for what you can do today to make sure your business is growing profitably tomorrow.

Here, you'll find actionable advice on the most significant challenges and opportunities facing embattled businesses today. Divided into two distinct sections, the book covers both essential survival strategies and your best growth opportunities. You'll learn how to improve your cash flow, cut costs through greater efficiencies, and improve profits by examining your pricing strategies.

Once you conquer your most immediate challenges, you'll be in a better position to seize the opportunities created by unprecedented change. This one-of-a-kind business survival and growth guide shows you how with innovative concepts such as filling market vacuums, creating profitable new partnerships, and implementing powerful new tools.

Now is not the time for the timid. Instead, make the bold moves recommended here to not only weather the storm, but to chart a course for your ultimate destination.