Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

3,75 valoración promedio
( 330 valoraciones por Goodreads )
 
9780470504543: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Ver todas las copias de esta edición ISBN.
 
 
Reseña del editor:

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Contraportada:

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

Praise for Data-Driven Marketing

"To paraphrase the old adage: 'Half of marketing dollars are effective, we just don't know which half!' This book changes the marketing game so you'll really know what's working and what's not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability."
John M. Boushy, former CEO, Ameristar Casinos, Inc.

"A groundbreaking combination of research, frameworks, and pragmatic advice for both controlling and radically improving marketing. A must-read for the entire marketing organization, from the CMO to the front lines."
Barry Judge, Executive Vice President and Chief Marketing Officer, Best Buy

"Business-to-consumer marketing and business-to-business marketing are very different. Through detailed examples, this outstanding book shows how to apply data-driven marketing in both worlds for real results. This book is for anyone in business, not just marketing, who wants to step up the performance of their marketing."
David G. Bills, Senior Vice President and Chief Marketing and Sales Officer, DuPont

"Every year, baseball teams go to places like Florida and Arizona to run through the basics which are the cornerstone of performance excellence. This book is the marketing equivalent of taking all those ground balls. An essential read for every marketer who cares about and wants to improve upon the science of their craft."
Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW Shoe Warehouse

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Mark Jeffery
Publicado por John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Original o primera edición Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condición: New. 1. Auflage. Language: English . Brand New Book. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what s working and what s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America s leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. Nº de ref. del artículo: AAH9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,81
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a España
Destinos, gastos y plazos de envío

2.

Mark Jeffery
Publicado por John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Original o primera edición Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condición: New. 1. Auflage. Language: English . Brand New Book. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what s working and what s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America s leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. Nº de ref. del artículo: AAH9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,83
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a España
Destinos, gastos y plazos de envío

3.

Jeffery, Mark
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Cantidad disponible: 1
Librería
Paperbackshop-US
(Wood Dale, IL, Estados Unidos de America)
Valoración
[?]

Descripción 2010. HRD. Condición: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. del artículo: KS-9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,72
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,77
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

4.

Mark Jeffery
Publicado por John Wiley and#38; Sons (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Cantidad disponible: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción John Wiley and#38; Sons, 2010. HRD. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: FW-9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,80
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,07
De Reino Unido a España
Destinos, gastos y plazos de envío

5.

Mark Jeffery
Publicado por John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Original o primera edición Cantidad disponible: 10
Librería
Book Depository hard to find
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Hardback. Condición: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what s working and what s wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organizationIn-depth discussion of the fifteen key metrics every marketer should knowBased on original research from America s leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firmsUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spendingIn-depth examples of how to apply the principles in small and large organizationsFree downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time. Nº de ref. del artículo: BZV9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 24,62
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a España
Destinos, gastos y plazos de envío

6.

Jeffrey, Mark
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Cantidad disponible: 2
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Nº de ref. del artículo: 6076525-n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 15,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 9,82
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

7.

Mark Jeffery
Publicado por Wiley 2010-02-08, Hoboken, N.J. :|Chichester (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Cantidad disponible: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Wiley 2010-02-08, Hoboken, N.J. :|Chichester, 2010. hardback. Condición: New. Nº de ref. del artículo: 9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 21,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,10
De Reino Unido a España
Destinos, gastos y plazos de envío

8.

Mark Jeffery
Publicado por John Wiley & Sons
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Cantidad disponible: 1
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley & Sons. Hardcover. Condición: New. New copy - Usually dispatched within 2 working days. Nº de ref. del artículo: B9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 18,98
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,88
De Reino Unido a España
Destinos, gastos y plazos de envío

9.

Mark Jeffery
Publicado por John Wiley & Sons Ltd (2010)
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Tapa dura Original o primera edición Cantidad disponible: 1
Librería
Valoración
[?]

Descripción John Wiley & Sons Ltd, 2010. Condición: New. Nº de ref. del artículo: TH9780470504543

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 23,36
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,99
De Alemania a España
Destinos, gastos y plazos de envío

10.

Mark Jeffery
Publicado por John Wiley and Sons
ISBN 10: 0470504544 ISBN 13: 9780470504543
Nuevo Cantidad disponible: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Condición: New. Brand New. Nº de ref. del artículo: 0470504544

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 14,75
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 14,73
De Estados Unidos de America a España
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda