World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories - Tapa dura

Scott, David Meerman

 
9780470395004: World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
Tapa dura
ISBN 10: 0470395001 ISBN 13: 9780470395004
Editorial: John Wiley & Sons Inc, 2009

Sinopsis

A World Wide Rave!

What the heck is that?

A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there.

Rules of the Rave:

  • Nobody cares about your products (except you).
  • No coercion required.
  • Lose control.
  • Put down roots.
  • Point the world to your (virtual) doorstep.

You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so.

What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free.

In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch. 

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

De la contraportada

WHAT IS IT? That thing that everyone is talking about?

YOU HAVEN'T HEARD? Didn't you get the e-mail? IT'S EVERYWHERS!

BUZZ... HOT... COOL... all over the Web!

YOU'VE JUST ENCOUNTERED A WORLD WIDE RAVE. Congratulations.

Seemingly born overnight, a World Wide Rave happens when your product, your brand, or heck, even you become instantly known the world over.

MOST OF THE TIME THEY ARE ACCIDENTAL.

BUT WHAT IF YOU COULD CREATE ONE?

HOW VALUABLE WOULD THAT BE TO YOU? Priceless?

YOU CAN. The secret is here.

INSIDE.

By harnessing the power of social media and learning the secrets of why people share things on sites like YouTube, Facebook, and blogs, you can drive eager buyers to your virtual doorstepfor free! In World Wide Rave, Scott, author of the award-winning bestseller The New Rules of Marketing and PR, reveals the most exciting and powerful way to build your own giant audience.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0470395001
ISBN 13 
9780470395004
Encuadernación
Tapa dura
Número de páginas
208
Contacto del fabricante
no disponible
Persona responsable
no disponible