Search Engine Optimization All-in-One Desk Reference For Dummies - Tapa blanda

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Bruce Clay is a professional consultant on search engine optimization. He's a nationally recognized resource for Web site promotion tactics and tools, and his Web site, www.bruceclay.com, is mentioned in the online User's Guide to the Internet. Susan Esparza is a senior editor for bruceclay.com.

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Boost your bottom line with your $25 Google AdWords credit see inside

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Here's the whole story on how to build a site that works, position and promote your site, track and understand your search results, and use keywords effectively plus a $25 credit on Google AdWords to get your online advertising efforts off to a good start!

• What makes 'em tick Book I explores how search engines work and which ones offer the best exposure

• Words are key learn to develop a keyword strategy and be competitive in Books II and III

• Lookin' good Book IV helps you design an SEO-friendly site, and in Book V, you learn to create content that lures your audience

• Link up the tips in Book VI show how to line up relevant links for a better search showing

• What's under the hood Book VII shows how to get more from your server and content management system

• Confirm your suspicions discover how to measure your site's (and your competitor's) success in Book VIII

• Expand your horizons Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America

• Search and find use SEO and Book X tips to build your brand

Open the book and find:

• What drives search results

• How to match meta tags and keywords to page content

• Secrets for selecting keywords and phrases

• What you should know about HTML, JavaScript, and CSS

• The basics of SEO-friendly design

• How to manage the mechanics of content

• Why your server is important

• Your Google AdWords gift card worth $25!