Managing and Using Information Systems: A Strategic Approach (Wiley Series in Probability and Statistics) - Tapa blanda

Acerca del autor

Dr. Keri E. Pearlson is president of KP Partners, a CIO advisory services firm specializing in executive education and management coaching in the area of strategic use of information systems and organizational design. A former faculty member of the Graduate School of Business at the University of Texas at Austin, Dr. Pearlson is the co-author of Zero Time: Providing Instant Customer Value―Every Time, All the Time (John Wiley & Sons, 2000). Dr. Pearlson holds a Doctorate in Business Administration (DBA) in Management Information Systems from the Harvard Business School and both a Master’s Degree in Industrial Engineering Management and a Bachelor’s Degree in Applied Mathematics from Stanford University.

Dr. Carol S. Saunders is Professor of MIS at the University of Central Florida in Orlando, Florida. She served as General Conference Chair of the International Conference on Information Systems (ICIS) in 1999 and Telecommuting'96. She was the chair of the ICIS Executive Committee in 2000 and editor-in-chief of MIS Quarterly from 2005-2007. She is a Fellow of the Association for Information Systems (AIS). Dr. Saunders holds a Ph.D. in Organizational Behavior and Management from the University of Houston and an MBA from the University of North Carolina at Chapel Hill. In addition to her academic positions, Dr. Saunders has worked for IBM and EXXON Company, U.S.A.

De la contraportada

Information technology and business are becoming inextricably interwoven. I don't think anybody can talk meaningfully about one without talking about the other. Bill Gates, Microsoft

Exploit the potential of technology for competitive advantage in business

Information systems are at the heart of virtually every business interaction, process, and decision, especially given the vast penetration of the Web in the last few years. Like previous editions, this fourth edition of Managing and Using Information Systems by Pearlson and Saunders gives you the foundation to become a knowledgeable participant in information systems decisions and to manage information for competitive advantage.

In a departure from earlier editions, this new edition includes ideas that impact the new generation of digital natives managers who are at home in the digital world and expect to leverage in their business lives the technologies they depend on for social interaction, collaboration, and innovation.

Brief, yet complete, this text provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies. You ll learn how IT relates to organizational design and business strategy. Most of all, you ll develop the skill to recognize opportunities in the work environment and to apply what you know in innovative ways.

Whether you re coming from IS or the business management side, Managing and Using Information Systems, Fourth Edition will give you a valuable grasp of how technologies affect business decisions, so you can grab every opportunity for business success.

This new Fourth Edition includes:

• A new chapter on sourcing to make the material more relevant
• New introductory cases that highlight how the information is applied in the field
• Updated Food for Thought sections that focus on current topics
• The latest information, including a new focus on Web 2.0, a new framework of managerial levers, and a new discussion on collaboration
• Updated examples and new end of chapter cases offering a global outlook and a new focus on managing IT projects