Marketing Communications: A Brand Narrative Approach

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9780470319925: Marketing Communications: A Brand Narrative Approach

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as:

  1. Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand ‘stories’ to help build and maintain brands by customer engagement through meaningful dialogues.
  2. Media neutral/multi-media approach   - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through    examples of companies and political campaigns using ‘non-traditional’ media to reach groups not locking into ‘normal channels’.

This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text.

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1.

Dahlen, Micael; Lange, Fredrik; Smith, Terry
Editorial: Wiley
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos PAPERBACK Cantidad: 1
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Recycleabook
(West Carrollton, OH, Estados Unidos de America)
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Descripción Wiley. PAPERBACK. Estado de conservación: New. 0470319925 US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Nº de ref. de la librería Z0470319925ZN

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Dahlen, Micael
Editorial: John Wiley and#38; Sons (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Cantidad: 20
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Books2Anywhere
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Descripción John Wiley and#38; Sons, 2009. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FW-9780470319925

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Dahlen, Micael,Lange, Fredrik
Editorial: Wiley John + Sons, West Sussex, United Kingdom (2008)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Soft cover Primera edición Cantidad: 1
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unibooks
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Descripción Wiley John + Sons, West Sussex, United Kingdom, 2008. Soft cover. Estado de conservación: New. 1st Edition. ** Brand New US Edition ** Shipping is 3-5 Working days by DHL or Fedex With Tracking number. We do not ship to PO Box, FPO and APO addresses. Nº de ref. de la librería 9780470319925

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Micael Dahlen, Fredrik Lange, Terry Smith
Editorial: John Wiley & Sons 2009-12-04 (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Cantidad: 2
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Chiron Media
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Descripción John Wiley & Sons 2009-12-04, 2009. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-04996989

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Micael Dahlen, Fredrik Lange, Terry D. Smith
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Paperback Primera edición Cantidad: 10
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Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand stories to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using non-traditional media to reach groups not locking into normal channels . This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. Nº de ref. de la librería AAH9780470319925

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6.

Micael Dahlen, Fredrik Lange, Terry D. Smith
Editorial: John Wiley and Sons Ltd, United Kingdom (2010)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Paperback Primera edición Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2010. Paperback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining, informative way, setting the conceptual mechanics of Marketing Communications in a contemporary, dynamic context. It includes key current trends such as: Brand narrative approach - Cases such as Dove, Harley-Davidson, Nike and World of War Craft feature real-life, salient examples which are engaging for students and reflect the growth of co-authored brand stories to help build and maintain brands by customer engagement through meaningful dialogues. Media neutral/multi-media approach - This text has a sound exploration of online and offline synergy combining one-message delivery and multi-media exposures, through examples of companies and political campaigns using non-traditional media to reach groups not locking into normal channels . This brand new text features an impressive mixture of real-life brand case studies underpinned with recent academic research and market place dynamics. The format is structured into three sections covering analysis, planning and implementation and control of Marketing Communications. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as through text. Nº de ref. de la librería AAH9780470319925

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7.

Micael Dahlen, Fredrik Lange, Terry Smith
Editorial: Wiley 2009-12-04, Chichester (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos paperback Cantidad: > 20
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Blackwell's
(Oxford, OX, Reino Unido)
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Descripción Wiley 2009-12-04, Chichester, 2009. paperback. Estado de conservación: New. Nº de ref. de la librería 9780470319925

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Micael Dahlen; Fredrik Lange; Terry Smith
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Cantidad: 2
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Descripción Estado de conservación: New. Bookseller Inventory # ST0470319925. Nº de ref. de la librería ST0470319925

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Dahlen
Editorial: John Wiley & Sons
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Paperback Cantidad: > 20
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THE SAINT BOOKSTORE
(Southport, Reino Unido)
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Descripción John Wiley & Sons. Paperback. Estado de conservación: New. New copy - Usually dispatched within 2 working days. Nº de ref. de la librería B9780470319925

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Dahlen, Micael; Lange, Fredrik; Smith, Terry D.
Editorial: John Wiley and Sons Ltd (2009)
ISBN 10: 0470319925 ISBN 13: 9780470319925
Nuevos Tapa blanda Primera edición Cantidad: 3
Librería
Valoración
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Descripción John Wiley and Sons Ltd, 2009. Estado de conservación: New. 2009. 1st Edition. Paperback. Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept. Num Pages: 606 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 190 x 27. Weight in Grams: 1162. . . . . . . Nº de ref. de la librería V9780470319925

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