Google AdSense For Dummies - Tapa blanda

Acerca del autor

Jerri Ledford is a self-described "Google geek" who has written more than a dozen books on Google applications and search engine optimization. She maintains a blog about Google products at www.google-geek.com. She is the coauthor of Google Analytics 2.0 , also from Wiley.

De la contraportada

Here's how to earn money from your Web site without selling a thing!

If you want to make your Web site or blog earn its keep, using Google AdSense makes a lot of sense. It also makes sense to find out how AdSense works and how to make it work for you. This friendly guide cuts through the geek-speak and shows you what AdSense is, how to make your site Google-friendly, how to use AdSense for Search or Content, and more.

• Fine-tune your Web site beef up your content for Google's approval as well as to boost effectiveness

• Apply Google guidelines include relevant links and content, make your site easy to navigate, use a sitemap, design for the user, and keep links in good repair

• Discover other types of AdSense use AdSense with video, mobile, and RSS

• Learn to love units add video units to your site, design mobile ad units, and understand referral units

• Get creative use AdSense as a page element on your blog and design knockout ads and cool search boxes

• Make them pay increase your income from AdSense for RSS, referral units, and streaming videos

• Use some sense track your results using AdSense reports and Google Analytics

Open the book and find:

• Answers to FAQs about AdSense

• Tips for building a content-rich Web site

• How search engine optimization can boost AdSense income

• What to do about competitors' ads

• Secrets for designing ads with appeal

• How to set up AdSense for mobile and RSS feeds

• How the AdSense referral program works

• What server logs and channels can tell you