The Business-Oriented CIO: A Guide to Market-Driven Management - Tapa dura

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George Tillmann is a former Booz Allen Hamilton partner, CIO, and management consultant. He has helped nearly 100 IT organizations worldwide and is the author of more than two dozen articles on information technology management appearing in publications such as CIO, Strategy + Business, Optimize, and Computerworld. He currently splits his time between writing and working as a private consultant.

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Praise for The Business-Oriented CIO

A Guide to Market-Driven Management

"A must-read for CIOs and senior IT executives. George Tillmann's Market-Driven Management techniques are an outstanding addition to the CIO's arsenal, full of insights for IT organizations wanting to generate real added value from IT investments and services."
?Andre Spatz, former Chief Information Officer, UNICEF

"The Business-Oriented CIO: A Guide to Market-Driven Management is an exciting proposition for CIOs and CEOs trying to make IT more responsive to their organizations' needs. Tillmann's formula for running the IT department as a business within a business can transform a costly, slow-to-respond, always-playing-catch-up function into vibrant, efficient, responsive internal partner."
?Brandt Allen, Professor, Darden Business School, University of Virginia

"Tillmann delivers a thoroughly insightful guide to navigating and managing IT through his market-driven and customer-focused approach to business alignment through governance, strategy, and planning. A must-read for the entire executive suite focused on value-driven information technology."
?Paul Zazzera, former SVP and Chief Information Officer, Time Inc.

"Both experienced and relatively new CIOs can learn a great deal from George's insightful pragmatic guide on the biggest challenge facing CIOs today. Namely, how to position IT, and the CIO, as an integral part of the business. Keep it in your desk drawer for handy reference: you will go to it often."
?Peter Whatnell, Chief Information Officer, Sunoco Inc.

Every CIO's playbook . . .

Written by industry expert George Tillmann, The Business-Oriented CIO offers you important guidance on how to bring IT into the mainstream of your business and how you can make the transition from technical guru to a full member of the executive team. This essential book contains insights from business leaders including Michael Porter on strategy, Harry Markowitz on portfolio theory, C. K. Prahalad and Gary Hamel on core competencies, Robert Kaplan and David Norton on scorecards, and Christian Gronroos on customer service. It reveals the winning formula to take your IT department from a reactive cost center to a proactive business partner.

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The Business-Oriented CIO

A Guide to Market-Driven Management

IT is under pressure to change the way it functions within a corporation. Some senior business managers recognize IT as a critical business enabler, but for others, IT is too unreliable and too untrustworthy to play a critical business role. To better position IT to realize its full potential as an equal business partner, IT needs to be viewed by the business as safe hands providing IT services efficiently and effectively with transparent processes and procedures.

The Business-Oriented CIO: A Guide to Market-Driven Management equips CIOs with the same or similar tools used by for-profits to create real business value. It brings together the best of the best in IT best practices, programs, techniques, and experiences of CIOs and senior IT managers. Using an approach called Market-Driven Management to adopt for-profit techniques for the cost center, this practical book reveals the winning formula necessary to run an IT business, including:

• Understanding internal customer needs by applying for-profit customer segmentation techniques

• Adopting board of director methods to enhance IT governance

• Creating an IT strategy that actually aligns with the business

• Using portfolio management to ensure that all IT constituencies are fairly represented

• Creating an IT front office to understand, support, and represent internal customers to IT

• Implementing a simple program to learn what other IT organizations, including competitors, are doing

• Using core competencies to develop core service offerings critical to the enterprise

• Understanding what IT can do to transform every organization

IT is essential to every company's survival, but if it is to fulfill its potential, CIOs need to question the way IT is currently perceived and managed. The Business-Oriented CIO succinctly addresses the leadership skills and practical guidance CIOs need in order to be full and effective members of the business-strategy team.