Looks at the basics of search engines and describes how to build a search-engine-friendly site, ways to add a site to indexes and databases, and using and finding links.
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Peter Kent is an e-commerce consultant who specializes in search engine optimization. He is the author of the bestselling previous editions of Search Engine Optimization For Dummies.
Get more visibility and get more visitors
Make your site search engine friendly, explore advertising options, and more
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy, and here's how! Find out which search engines matter most, what they look for (and what they hate), how to get indexed, and the best ways to spend ad dollars.
Discover how to:
Choose the right keywords
Build pages that offer visibility
Get your site into directories
Avoid things search engines don't like
Measure your results
Use social networking sites
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