Management by Design: Applying Design Principles to the Work Experience - Tapa dura

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DANIEL W. RASMUS is former director of business insights for Microsoft. Previously, he was vice president of collaboration and knowledge management research at Forrester Research. He is the author of five books, including Listening to the Future (Wiley).

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Praise for Management by Design

"It's one of the great ironies in modern business that even the managers who understand the extraordinary power of design focus that concern only on their products. Managers who appreciate the centrality?and the remarkable value?of good customer experience look no further than their customers. In Management by Design, Daniel Rasmus explains how to turn this same set of tools inward?how we can focus them on our own organizations?to unlock both powerful productivity and extraordinary innovation. These are lessons that we in business have long needed to learn?lessons more timely, in the current climate, than ever. A must-read."
?Lawrence Wilkinson, Chairman, Heminge & Condell, and cofounder, Global Business Network

"Managers will ignore the principles of workplace design discussed in this book at their peril."
?Stephen Denning, author of The Leader's Guide to Storytelling and The Secret Language of Leadership

"Dan Rasmus has been a big thinker about knowledge and knowledge work for more than a decade. He's one of the few to realize that workplace design is far more than just architecture or furniture, but rather the entire work experience in and outside of the office. If you seek employee satisfaction, engagement, productivity, and retention?you'll find they are outcomes of the ideas in this book."
?Thomas H. Davenport, President's Distinguished Professor of IT and Management, Babson College; author of Thinking for a Living; and coauthor of Competing on Analytics and Analytics at Work

"Rasmus makes you think?really think?about what you thought you knew. How many of our organizations are hodgepodges of 'shalts' and 'shalt nots' from HR handbooks. Doesn't work in today's world, Rasmus declares, as he weaves together the new reality forming just below our organizational vision. Managers/employers who figure out how to shape employees' experiences through mindful design will win, creating a workplace that attracts and retains the best and brightest. This book will change the way you think about business."
?Jean Floten, President, Bellevue College

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Management by Design

In this age of consumer-obsessed business, the experience of the worker is too often neglected. In Management by Design, that element is finally given the attention it deserves.

With our new knowledge economy, people have increasing freedom to choose where and when they work. The best and brightest are fighting for entry to those organizations with workplace experiences that are engaging, inviting, and motivating.

Will your business be among them?

Timely and comprehensive, this unique book explores the premise that one of the best ways to attract and retain the most talented people?and their knowledge?is through designing environments that turn today's increasingly virtual workplace into an attractive place for people to do their work, regardless of their employment relationship, or where and when they work.

By applying balance, proportion, and simplicity, you can create a workplace that is efficient and effective, as well as intriguing and intellectually challenging. With sound advice for maintaining this crucial component of business, this seminal book explores:

• How focusing on employees' work experience brings unimaginable benefits
• Why great experiences can turn into long-term relationships, positive brand expression, and lasting stories that reflect back on the organization
• Tips for starting the design process, finessing it to fit specific needs, and putting plans into action

Based on three years of deep research on the relationship between people and the environments in which they work, this visionary book provides you with the right tools to meet head-on the challenges and opportunities of emerging business environments.