"Sinopsis" puede pertenecer a otra edición de este libro.
Veteran copywriter Luke Sullivan returns in a third edition of his irreverent warts-and-all look at advertising. Part how-to and part exposé, Hey Whipple, Squeeze This is an insider's guide to coming up with great ideas as well as an unapologetic send-up of all that's heavy-handed, dim-witted, and ineffectual in the industry.
Updated to cover the new wave of advertising media, as well as guerilla and direct marketing, this Third Edition presents a real-world look inside the big agencies and examines the industry's best and worst ads—from the hilarious to the horrid. You'll get pointers, tips, and guidelines on writing great copy for print, TV, radio, outdoor, and the Internet, while Sullivan regales you with hilarious industry war stories.
Luke Sullivan is an award-winning copywriter with nearly thirty years in the business at some of the elite agencies in America—Fallon McElligott and The Martin Agency, and now GSD&M in Austin, Texas, where he is Group Creative Director. He has more than twenty medals to his credit in the prestigious One Show, the Oscars of the ad business.
Praise for the first edition:
"Luke Sullivan writes just about as relevant an advertising read as you can get. It's a perfect lesson in advertising for newcomers—and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession."
—Lee Clow, Chairman, TBWA\Chiat\Day, Chief Creative Officer, Worldwide
"This is a business that is changing like crazy—but Luke Sullivan's advice is timeless. If you're good at advertising, this will make you better. If you're great, it'll make you even greater."
—Mike Hughes, President/Creative Director, The Martin Agency
"In an advertising world filled with glib, fast-talking 'experts' more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads."
—Tom McElligott, cofounder, Fallon McElligott
"Luke's reflections on the advertising industry make me wish I could do it all over again. Except for that 'scab' story in Chapter 10."
—Bob Barrie, Barrie D'Rozario Murphy
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,73
A Estados Unidos de America
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0470190736
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0470190736
Descripción Condición: new. Nº de ref. del artículo: FrontCover0470190736
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard0470190736
Descripción Condición: New. Buy with confidence! Book is in new, never-used condition. Nº de ref. del artículo: bk0470190736xvz189zvxnew
Descripción Paperback. Condición: New. Nº de ref. del artículo: Abebooks189127
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0470190736
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 0.9. Nº de ref. del artículo: Q-0470190736
Descripción Condición: new. Book is in NEW condition. Satisfaction Guaranteed! Fast Customer Service!!. Nº de ref. del artículo: PSN0470190736