Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

4 valoración promedio
( 5 valoraciones por Goodreads )
 
9780470171509: Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation

"In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard."
—Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation

"Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation—customers, employees, news media, NGOs, and bloggers—will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations."
—Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School

"At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!"
—Dr. Charles Fombrun, CEO, Reputation Institute

"Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset—corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere."
—Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis

"Sinopsis" puede pertenecer a otra edición de este libro.

From the Inside Flap:

Corporate Reputation

12 Steps to Safeguarding and Recovering Reputation

We all know reputation matters. But what do you do if your company should lose its reputation? Would you know the distress signals to look for before crisis strikes? Would you know how to begin to restore a damaged reputation and build an enduring and lasting one? Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company's lost reputation, and preserving its organization and culture.

Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name—and prevent it from being tarnished in the first place.

Recognizing the tangible value and good-will created by a company's reputation, Corporate Reputation:

  • Explains why reputation, more fragile than ever, matters to a company's valuation, well-being, and permission to exist

  • Isolates a new stage—reputation recovery—that deserves its rightful place in the reputation-building process

  • Identifies the most important steps in recovering reputation

  • Explores the roles that corporate leaders play in reputation recovery and sustainability

  • Provides a practical, time-tested road map for restoring reputation over the long-term

Losing money is a setback for a company, but losing reputation is a major blow. Corporate Reputation shows how you can keep your reputation strong by rallying the support of employees, consumers, investors, and other key stakeholders, so that your company's most competitive asset remains alive and well.

About the Author:

Dr. Leslie Gaines-Ross is Chief Reputation Strategist for Weber Shandwick, a global public relations firm. She is the architect behind landmark research in the areas of CEO reputation and corporate reputation and the www.reputationRX.com Web site. Before joining Weber Shandwick, Dr. Gaines-Ross was the Communications and Marketing Director for Fortune. Her work has appeared in publications including the Financial Times, Fortune, BusinessWeek, the Times of London, Forbes and the Wall Street Journal. She is currently on the Executive Advisory Panel of Corporate Reputation Review, an international journal devoted to the management of corporate reputation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Gaines-Ross, Leslie
Editorial: Wiley
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 1
Librería
Your Online Bookstore
(Houston, TX, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 0470171502 Ships promptly. Nº de ref. de la librería GDO1102KBGG031317H0466A

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 11,46
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Gaines-Ross, Leslie
Editorial: Wiley
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 1
Librería
Gulf Coast Books
(Memphis, TN, Estados Unidos de America)
Valoración
[?]

Descripción Wiley. Hardcover. Estado de conservación: New. 0470171502 Ships from Tennessee, usually the same or next day. Nº de ref. de la librería GDO9998MBGG052517H2787C

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,19
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Gaines-Ross, Leslie
Editorial: Wiley (2008)
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 1
Librería
Poverty Hill Books
(La Grange, IL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9032293

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,69
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Gaines-Ross, Leslie
Editorial: Wiley (2008)
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 2
Librería
Poverty Hill Books
(La Grange, IL, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9034048

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,69
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Leslie Gaines-Ross
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804701715091.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 14,20
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Leslie Gaines-Ross
Editorial: Wiley (2008)
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción Wiley, 2008. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0470171502

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,17
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Leslie Gaines-Ross ( )
Editorial: John Wiley and Sons
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción John Wiley and Sons. Estado de conservación: New. Brand New. Nº de ref. de la librería 0470171502

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 19,32
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,01
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Leslie Gaines-Ross
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that s provocative, insightful, and needs to be heard. -Heidi Henkel Sinclair, Director of Communications, Bill Melinda Gates Foundation Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company s reputation. Anyone who depends upon or shapes a company s reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross s book and will learn more about the influence they wield over corporate reputations. -Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book s 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It s right on the mark! -Dr. Charles Fombrun, CEO, Reputation Institute Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset-corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere. -Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis. Nº de ref. de la librería AAH9780470171509

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,21
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Leslie Gaines-Ross
Editorial: John Wiley and Sons Ltd, United Kingdom (2008)
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Primera edición Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd, United Kingdom, 2008. Hardback. Estado de conservación: New. 1. Auflage. Language: English . Brand New Book. Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that s provocative, insightful, and needs to be heard. -Heidi Henkel Sinclair, Director of Communications, Bill Melinda Gates Foundation Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company s reputation. Anyone who depends upon or shapes a company s reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross s book and will learn more about the influence they wield over corporate reputations. -Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book s 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It s right on the mark! -Dr. Charles Fombrun, CEO, Reputation Institute Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset-corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere. -Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis. Nº de ref. de la librería AAH9780470171509

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 24,20
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Leslie Gaines-Ross
Editorial: John Wiley and Sons Ltd
ISBN 10: 0470171502 ISBN 13: 9780470171509
Nuevos Tapa dura Cantidad: 2
Librería
THE SAINT BOOKSTORE
(Southport, Reino Unido)
Valoración
[?]

Descripción John Wiley and Sons Ltd. Hardback. Estado de conservación: new. BRAND NEW, Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation, Leslie Gaines-Ross, Praise For Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation "In a sea of business books, Corporate Reputation is a beacon of light for all leaders and future leaders looking for direction in the treacherous waters of a volatile business environment. It delivers a message that's provocative, insightful, and needs to be heard." -Heidi Henkel Sinclair, Director of Communications, Bill & Melinda Gates Foundation "Every CEO, senior executive, and, increasingly, board member now appreciates the importance of building and protecting a company's reputation. Anyone who depends upon or shapes a company's reputation-customers, employees, news media, NGOs, and bloggers-will benefit from reading Dr. Gaines-Ross's book and will learn more about the influence they wield over corporate reputations." -Dr. Robert G. Eccles, Senior Lecturer, Harvard Business School "At a time when companies are facing unprecedented reputation crises comes a timely primer from Dr. Gaines-Ross that tells us what companies need to do to bring their reputations back from the brink. The book's 12-step reputation recovery model captures what we know about effective crisis management, and brings the process to life with a host of detailed case examples. It's right on the mark!" -Dr. Charles Fombrun, CEO, Reputation Institute "Finally, a book that clearly, realistically, and compellingly explains how companies of all types and sizes can protect and restore an invaluable company asset-corporate reputation. Brilliant insights and practical solutions leap from each page! A definite must-read for business professionals everywhere." -Anthony Sardella, CEO, Evolve24 and Adjunct Professor at the Olin School of Business, Washington University in St. Louis. Nº de ref. de la librería B9780470171509

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,45
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 7,78
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda