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Deborah K. Dilley, Director, SmartPros Banking, is a seasoned financial services executive and senior manager with a successful two-decade career in the banking, high tech, and corporate training industries. She was founder and CEO of Sage Online Learning, Inc. prior to its acquisition by SmartPros, Ltd., and has held senior management positions at Bankers Trust (now Deutsche Bank), Wells Fargo, and Omega Performance Corporation, where she served as executive vice president. Dilley brings an in-depth knowledge of the regulatory demands and training requirements of the financial services industry, as well as the technical know-how to deliver online learning reliably and effectively.

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The essential guide for finance professionals in allindustries for quick answers to banking questions

Essentials of Banking is designed with appreciation for demanding professional obligations, with information easy to find and at your fingertips. Its nuts and bolts presentation explains the regulatory, business, and people facts of the business of banking in a handy, concise format. Whether you are a teller in a bank located in a small agricultural community in the Midwest, a management trainee in a regional bank with offices throughout the Southeast, work in a bank that has locations across the United States and several foreign countries, or you are someone who simply needs to gain a better understanding of banking concepts, this book will introduce you to the world of banking by looking at the industry both from a historical and present day perspective.

A practical resource for traditional bankers, online bankers, and finance professionals in any industry, Essentials of Banking provides you with an understanding of:

• Deposit Insurance and the Regulatory Environment

• Regulatory Compliance

• The Business of Banking and the Bank Secrecy Act

• An Introduction to Ethics

• Customer Service

• What Every Banker Needs to Know

• How Cross-industry Affiliations May Significantly Change the Face of Banking

Examining how the focus in banking has shifted from a historical product-driven focus to a customer-driven focus and the ways in which banking is using multiple channels to service customers rather than relying solely on banking offices, Essentials of Banking is the only guide you will need containing all the relevant facts of banking, all in one place.

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Essentials of Banking

John Wiley & Sons

Chapter One

After reading this chapter, you will be able to:

Understand the origin of banking and how it has evolved.

Explain the role of banks in the creation of money.

Discuss the essential elements of electronic banking and funds transfers.

Recognize the role of banks in financial intermediation. Describe the range of products and services offered by banks.

Understand how financial products and services satisfy the needs of customers.

What Is a Bank?

A bank is defined by Merriam-Webster's online dictionary (www .merriamwebster.com) as "an establishment for the custody, loan, exchange, or issue of money, for the extension of credit, and for facilitating the transmission of funds."

While they are simple to describe, the roles of banks, bankers, and banking are-for some-not as simple to understand.

"Banking" can be defined as "the business of banking," a vibrant business that continually evolves to meet the latest financial needs and economic conditions. In order to understand how banking evolves, it is important to gain a broad understanding of financial concepts, fundamental banking functions, and the banking business in a technology-driven world.

From Barter to Payment Systems

Money is the basis of banking. And the basis of money is the need for a substitute for directly bartering for everything we need. "Barter" is defined as trading without the use of money-and it can be traced back to the very origin of civilization. Can you imagine how our economy would operate if we didn't use money? You would either have to be completely self-sufficient or have to produce a good or service that you could trade for whatever you could not produce yourself. Most of us would spend our time making almost everything we needed (including growing food, building shelter, and making clothes) or working at a specialty that others needed so we could trade for many of the necessities of life. The specialties would be few. Our technological advances would be restricted by an incredibly inefficient system of exchanging goods and services.

The development of money was a significant advance over barter as a payment system. But today we have extended the concept of payment systems way beyond the original concept of money. One of the first steps into more sophisticated payment systems was the development of checks and checking accounts.

Money is a symbol of value, and checks are a symbol of money. We give another person a check when we want to give him or her money. The other person then takes that check and sends it through the check clearing system so that the money it represents is transferred from us to him or her.

Believe it or not, prior to the age of computers, banking employees posted transactions on individual account cards. Banks had to close for business early in the afternoon so that several hours could be devoted to recording and reconciling the day's transactions.

The early computer systems used in banking seemed like a tremendous advance over manual systems. But today they seem like pocket calculators compared to the computing power that the banking industry and customers depend on and, frankly, take for granted.

Computers have changed the face and complexion of the banking business. Computers have changed how customers use banking services, how banks operate internally, and how banks interact with the rest of the financial system.

Technology has revolutionized banking and continues to do so at a fiercely accelerating speed. Computers, the Internet, mobile technology, wireless access, and other improved communication systems give banking great flexibility and efficiency. All of this growth continues to create new opportunities to reinvent banks and, in particular, banking careers.

Banking also fulfills a valuable role in society by:

Playing a key role in financial intermediation

Creating financial products and services that benefit businesses and consumers

Driving a thriving financial system regulated by state and federal governments

Facilitating the creation of money Being involved in the transfer of funds

Reinventing the financial future-the future of banking

In order to understand the business of banking, it is useful to understand one of its key elements-financial intermediation.

Bank's Role in Financial Intermediation

Financial intermediation is an important role in banking. The term "financial intermediation" means accepting funds from one source (such as savings customers) and using the money to make loans or other investments. Essentially, financial intermediation means acting as a go-between for individuals or businesses that have extra money and individuals or businesses that want to borrow money.

Each person or business with extra funds could try to find a borrower on its own, but the process would be time-consuming and difficult. Can you imagine how difficult it would be to find another person who would want to borrow the exact amount of your savings for the length of time you want to lend it?

Financial intermediation is a business activity that supplies a service by pooling funds from many different sources and advancing loans and making investments. The people and businesses that supply the funds receive interest or services for allowing their funds to be pooled and loaned out or invested. The borrowers pay interest for the privilege of borrowing money they use to generate income or meet other goals.

Another way to understand financial intermediation is to compare it to another type of intermediation. Consider how a blood bank operates. A blood bank finds healthy individuals and arranges for them to donate blood. The blood bank then processes the blood and makes it available to hospitals. The blood bank does not actually use the blood; it simply acts as a channel (or intermediary) between the donors and the hospitals.

Just as the blood bank functions between the donor and recipient of blood, a bank acts as an intermediary between those with extra money and those who want to borrow money. It is a financial intermediary. This is one of the unique characteristics of financial institutions, and of banks in particular-their role as financial intermediaries.

Banking and the "Creation" of Money

Banking plays the most critical role in the "creation" of money-no, not by cranking up the presses and printing money. Banks do not print currency. What we mean by the "creation of money" is this: The financial system "creates money" by expanding the supply of money through deposit and loan transactions. Exhibit 1.1 is an example of how it works.

In addition to the creation of money, banking plays an important part in the economy by providing for payment mechanisms or methods to transfer funds. Cash is the historical basis for trading goods and services in our country, but today most consumers or businesses use other methods to transfer funds from one person or business to another.

The traditional system historically is the use of checks and checking accounts. Our payment systems, however, have evolved to include other systems such as credit cards, debit cards, paperless checks, and electronic transactions (such as payments that are automatically deducted from checking accounts) to give consumers and businesses many other alternatives to cash. With the advent of Internet banking systems, the range of choices continues to expand.

Satisfying Customers' Needs-Banking Is a Service Business

While banks play a critical role in financial intermediation and in the creation of money, banking's primary focus is the satisfaction of customers' financial needs. Banking services satisfy financial needs such as:

Earning a return on idle funds Borrowing money to achieve goals Preventing losses Managing money conveniently and efficiently

To be successful, banking must meet the financial needs of customers. But most customers need assistance to wade through the bewildering array of banking products and services. Many customers are not aware of all the different services available and may not have a good understanding of whether a particular service would be useful to them. Often customers are overwhelmed at the vast array of products and services. Banking professionals are the link between these products, services, and customers.

Bankers act as interpreters between the banking products and services and help customers evaluate their financial needs. Bankers suggest services that meet those needs. An important part of the job of a banker is to promote banking products to customers in a sales consultant capacity, not as a cashier. In other words, bankers help customers select the right services for them rather than simply ringing up the sale.

High Tech versus High Touch

Banking went through revolutionary changes when computers were introduced many years ago. Today, if you are reading this book, it is quite likely that you use a computer to connect to the Internet on a regular basis, so you are already aware of the powerful effect of electronic communication in our society.

Some people would argue that technology is reducing the human element in banking ("high tech" versus "high touch"). While this is true, technology is also enriching the human interaction in banking. Technology reduces boring tasks or processing of simple transactions that aren't "high touch" anyway. What technology is doing for the high-touch side of banking is making sure that interactions between customers and banking professionals are valuable for both sides.

Customers can use automated systems such as ATMs, online banking, wireless access, and telephone banking programs to process transactions quickly and get basic information. When their needs extend beyond these mechanical aspects of banking, the banking professional is there to help with the real questions, such as which checking account would be lowest cost for the customer or which loan plan would best meet the customer's needs. Helping customers with these needs is also more rewarding and satisfying for most banking professionals.

Over the years, various banking products have been developed as an outgrowth of the bank's role in financial intermediation. Many years ago, few types of banking products and services existed-primarily checking accounts and commercial loans provided to businesses and consumers. Over time, however, the number and variety of products and services have increased dramatically.

Banking Products and Services

Let's look at these products and services a little closer. To help you understand financial intermediation and the role of the bank, we define common bank products and services, including banking deposit accounts and various types of loans and lines of credit. We also discuss various other types of accounts, such as cash management and retirement accounts.

The following categories of products and services are explained:

Deposit and transaction accounts such as:

Checking accounts Savings accounts

Certificates of deposit

Money market accounts

Loans and credit accounts such as:

Real estate loans

Installment loans

Credit cards Commercial loans

Construction loans Agricultural loans

Other services such as:

Retirement plans

Cash management services

Funds transfer services

Payment processing

Debit cards

Deposits

Traditional banking deposit products can be divided into four categories:

1. Transaction accounts

2. Savings accounts

3. Certificate accounts 4. Other

The features of these accounts vary considerably depending on the type of account, its restrictions, and the specific policies of the bank where they are offered. A common characteristic of these accounts is deposit insurance provided by the Federal Deposit Insurance Corporation (FDIC), which allows customers to conduct day-to- day business and keep their funds in a safe place.

Transaction Accounts

Transaction accounts are defined as deposit accounts on which customers can write an unlimited number of checks. These types of account include:

Interest-earning checking accounts Non-interest-earning checking accounts

Customers use transaction accounts for daily expenses because the funds are easily accessed and checks are a widely accepted method of payment.

Customers may need to maintain a minimum balance in a checking account. Due to the transactional nature of these accounts, the maintenance and processing costs of these accounts are higher than other deposit accounts. Therefore, customers may need to pay monthly and other fees to use the accounts. Also, the interest paid on interest-earning checking accounts is usually a low rate.

Savings Accounts

Savings accounts are interest-earning deposit accounts that usually have few restrictions on deposits and withdrawals. Two types of savings accounts offered most frequently are regular accounts and money market deposit accounts (MMDAs).

Regular savings accounts usually pay a low rate of interest and require a minimum balance. Customers often use regular savings accounts for emergency funds and to supplement the funds maintained in a checking account. Regular savings accounts are often the first account individuals open when they begin saving money beyond their daily needs.

Money market deposit accounts offer higher rates of interest that usually fluctuate according to changes in interest rates offered on investments available from other sources. MMDAs require a higher minimum balance than regular savings accounts and customers can write only a limited number of checks each month.

With MMDAs, customers can make deposits at any time and can make unlimited withdrawals by mail or in person; however, MMDAs are not intended to operate as a checking account. As a result, there are restrictions on the number of transfers allowed per month (electronic or check). The benefit of an MMDA is a higher rate of interest with relatively easy access to the funds. Customers may use an MMDA to hold large amounts of cash temporarily between investments. For example, a customer could receive an inheritance and place the funds in an MMDA while making decisions about how else to invest it.

Certificate Accounts

The third category of deposit accounts is certificate accounts. Certificate accounts are accounts that typically require a higher minimum balance and offer higher interest rates for a fixed period of time or term. Interest rates are often fixed for the term and therefore produce a predictable return.

A critical feature of certificates is a monetary penalty on early withdrawal. If the customer redeems the certificate before the end of the agreed-upon term (the maturity date), the customer must pay a penalty (at the bank's option) that is often based on the interest rate of the account (e.g., an amount equal to 90 days of interest).

Certificates may be negotiable or nonnegotiable. Negotiable certificates can be sold and resold to other businesses or individuals. Nonnegotiable certificates can be presented for payment only by the original owner. In general, customers use these accounts to hold funds for long-term goals.

Other Types of Accounts

Banking includes other types of deposit accounts, such as holiday club accounts or vacation club accounts, but these are often variations of the accounts just described.

Loans and Other Credit Services

Loans and other credit services are an important source of income for banks. There are two major categories of loans: business and consumer.

Business loans can be secured or unsecured and are primarily classified into three categories:

1. Short term 2. Long term

3. Line of credit

Short-term business loans typically have a term of less than one year and may be used for purposes such as purchasing inventory or for a seasonal need (see Exhibit 1.2).

(Continues...)

Excerpted from Essentials of Bankingby Deborah K. Diley Copyright © 2008 by Deborah K. Diley. Excerpted by permission.
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