WITH SPSS (Marketing Research Essentials) - Tapa blanda

McDaniel, Prof Carl; Gates, Roger H.

 
9780470131985: WITH SPSS (Marketing Research Essentials)
Tapa blanda
ISBN 10: 0470131985 ISBN 13: 9780470131985
Editorial: John Wiley & Sons Ltd, 2007

Sinopsis

Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. Chapter-Opening Vignettes discuss prominent companies/products. Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. The latest version of SPSS is included in every new copy of the text. Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. Focus on the research user - continues to present marketing research through the eyes of a manager using, or purchasing marketing research information. Chapter-Opening Vignettes discuss prominent companies/products. Marketing Research Across the Organization features present a series of questions and scenarios that require students to consider the impact of marketing research on basic business activities related to finance, production, human resources, and so forth. Real-life Ethical Dilemmas - such as protecting the anonymity of children online and allowing researchers to interview children at school for cash. Marketing research War Stories - short, amusing anecdotes about the trials and tribulations of conducting marketing research. SPSS Exercises - at the end of the quantitative chapters give students easy to follow, hands-on experience with this professional level statistical package. The latest version of SPSS is included in every new copy of the text. Perseus WebResearcher - a tool (an optional component) for Internet survey creation and the ability to host surveys created on the Perseus website.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Ltd
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0470131985
ISBN 13 
9780470131985
Encuadernación
Tapa blanda
Número de edición
6
Número de páginas
544
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780470087015: Marketing Research Essentials

Edición Destacada

ISBN 10:  0470087013 ISBN 13:  9780470087015
Editorial: John Wiley & Sons Inc, 2007
Tapa blanda