Artículos relacionados a Google Analytics

Google Analytics - Tapa blanda

Tyler, Mary E.; Ledford, Jerri L.

 
9780470053850: Google Analytics
Tapa blanda
ISBN 10: 0470053852 ISBN 13: 9780470053850
Editorial: John Wiley & Sons Inc, 2006

Sinopsis

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
  • Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
  • Integrate Google Analytics with Google AdWords.
  • Make the most of reporting dashboards.
  • Find out how to use analytics for marketing and content optimization.
  • Understand what each type of report means and how to interpret it.
  • Explore how other companies have used analytics to improve site performance.
  • Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

De la contraportada

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

  • Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs
  • Learn to set up the program, navigate the interface, understand filters, and use goal-setting features
  • Integrate Google Analytics with Google AdWords
  • Make the most of reporting dashboards
  • Find out how to use analytics for marketing and content optimization
  • Understand what each type of report means and how to interpret it
  • Explore how other companies have used analytics to improve site performance
  • Investigate how to use Google Analytics for complete e-commerce analysis

Visit our Web site at www.wiley.com/compbooks

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Inc
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0470053852
ISBN 13 
9780470053850
Encuadernación
Tapa blanda
Número de páginas
316
Contacto del fabricante
no disponible
Persona responsable
no disponible