Advertising for Dummies 2nd Edition - Tapa blanda

Acerca del autor

Gary Dahl is an award-winning copywriter, creative director, and advertising agency owner in California's Silicon Valley. He is also the creator of the sensational Pet Rock.

De la contraportada

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should and shouldn't use shortcuts to save costs.

Discover how to

• Set a realistic ad budget
• Define and position your message
• Identify and target your audience
• Create great ads for every medium
• Make an emotional connection
• Use "ad speak" effectively

De la solapa interior

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way(R) to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums -- from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should -- and shouldn't -- use shortcuts to save costs.

Discover how to

• Set a realistic ad budget
• Define and position your message
• Identify and target your audience
• Create great ads for every medium
• Make an emotional connection
• Use ad speak effectively