9780470034040: Research Methods for Business
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ISBN 10: 0470034041 ISBN 13: 9780470034040
Editorial: John Wiley & Sons Ltd, 2007

Sinopsis

Business Research is a truth-seeking function that gathers, analyses, interprets and reports information so that business decision makers become more effective. "Research Methods for Business" is a new European business research methods book. The authors present a balance between quantitative and qualitative methods in an easy-to-read style, with plenty of relevant real world examples. This work includes key features such as: a new focus on qualitative methods with the inclusion of four new chapters; European examples; practical illustrations of business research techniques with examples from Europe; new cases at the end of each chapter based on business problems in Europe; the addition of a new co-author, Professor Mike Page, Dean of Rotterdam School of Management. Professor Page adds a Northern European perspective.

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Acerca del autor

Joseph Hair Jr. is Professor of Marketing at Kennesaw State University. Arthur Money is Professor of Management and Director of the School of Projects, Processes and Systems at Henley Management College. He is also Director of the Henley Research Development Fund. Phillip Samouel is Professor of Business Economics and Dean of the Faculty of Business and Law at Kingston University. Mike Page is Professor of Business Administration and Dean of Post Experience programme at the RSM Erasmus University. He is also the executive director of the Rotterdam School of Management B.V.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
John Wiley & Sons Ltd
Año de publicación
2007
Idioma
Inglés
ISBN 10 
0470034041
ISBN 13 
9780470034040
Encuadernación
Tapa blanda
Número de páginas
466
Contacto del fabricante
no disponible
Persona responsable
no disponible