Beyond Control: Managing Strategic Alignment Through Corporate Dialogue [Idioma Inglés] - Tapa dura

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ABOUT THE AUTHORS

FRED LACHOTZKI (RIGHT) has thirty years of experience as manager, president and nonexecutive director in E e, the USA and the Far East. As a Professor of business policy at Nyenrode University, he has been teaching strategy formulation and execution for many years. He has served or is serving on a number of boards in an executive as well as a non-executive capacity, both nationally and internationally.

ROBERT NOTEBOOM is an independent strategy consultant, prior to which he was Associate Director Customer Value Management at PricewaterhouseCoopers. He is also lecturer for e-Business Strategy at Nyenrode University, the Netherlands.

Both authors have been involved in initiatives to help global companies focus their alignment via 'digital dialogue'. Since its founding in 1998, MeyerMonitor, a management consulting company dedicated to improving organizational effectiveness, has applied the models and methodol gies on which this book is based in various projects, serving many large multinational companies and generating a wealth of positive research data.

De la contraportada

Technology has made it possible to apply a new management philosophy. Managers can let go and still be in control. Welcome to the executive dialogue centre.

Successful leadership of large organizations is best achieved by measuring and managing alignment between the corporate strategy and its execution. Yet for company leaders no amount of travel or motivational sessions can ever be enough to ensure that the strategy is communicated deep into the organization, understood, accepted and executed. CEOs need a proven model to allow them to delegate and decentralize. The management focus must be shifted from structured control to guided interaction.

Managing by strategic pull and operational push achieves this shift. To do so requires a permanent (often real-time) corporate dialogue between the CEO and key executives. From experience the authors of Beyond Control have learned that for this to work consistently over time, a dedicated communication infrastructure is needed. This executive dialogue centre is an Internet-based portal specifically designed as a virtual CEO office to manage the interaction between the CEO and his or her key people.

Introducing an executive dialogue centre allows the CEO to move to the middle of the operation but keep the corporate agenda alive. It also represents the ultimate commitment to a management style of strategic pull and operational push. By creating a well-defined operating arena that enables people to participate and thrive with clear, responsible freedom, the CEO can measure and manage strategic alignment. The result will be an organization that continuously outperforms the expectations of clients and stakeholders.

De la solapa interior

"I am quite familiar with the work that MeyerMonitor does for several large corporations, which has served as a laboratory for the tools presented here. The book has an extraordinary story to tell - use the Internet to run an ongoing dialogue between CEO and employees? That s radical thinking. Before the digital revolution it would have been impossible. It s still impossible to chief executives with a command-and-control mindset. But in an age when transparency has suddenly taken on bottom-line importance, CEOs that have the courage to manage with tools like these may find that they have results to justify their openness." John A. Deighton, Professor Harvard Business School

"Highly innovative and globally validated. Practically proven in a number of high level CEO and CXO situations, not only theory: it really works. Would improve alignment of strategy with execution in large enterprises if seriously applied. Could be an important book." Peter J.S. Korsten, Executive director EMEA, IBM Institute for Business Value, Partner Strategy & Change