Product Leadership: Pathways to Profitable Innovation

3,54 valoración promedio
( 13 valoraciones por Goodreads )
 
9780465014330: Product Leadership: Pathways to Profitable Innovation

Book by Cooper Robert G

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Críticas:

"This...volume is a quite complete package on the management of product development....Cooper's stature as a researcher in the field is superb."

Reseña del editor:

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

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Robert Cooper
ISBN 10: 046501433X ISBN 13: 9780465014330
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97804650143300000000

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Robert G. Cooper
Editorial: Basic Books (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
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Descripción Basic Books, 2005. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 046501433X

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Robert G. Cooper
Editorial: The Perseus Books Group, United States (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
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Descripción The Perseus Books Group, United States, 2005. Hardback. Estado de conservación: New. 2nd ed.. 238 x 154 mm. Language: English . Brand New Book. As we learned from New Coke, , Apple s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won t save a product that somehow isn t right. Robert Cooper is the world s leading expert on making sure your new-product introductions are more like Apple s iPods and less like Newtons.Cooper invented what s called the stage-gate process of new-product development-a process used by 60 of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won t just tell you what things are helpful to your company s success. Now it will tell you how and how much they help. Nº de ref. de la librería AA29780465014330

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4.

Robert G. Cooper
Editorial: The Perseus Books Group, United States (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Tapa dura Cantidad: 1
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The Book Depository US
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[?]

Descripción The Perseus Books Group, United States, 2005. Hardback. Estado de conservación: New. 2nd ed.. 238 x 154 mm. Language: English . Brand New Book. As we learned from New Coke, , Apple s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won t save a product that somehow isn t right. Robert Cooper is the world s leading expert on making sure your new-product introductions are more like Apple s iPods and less like Newtons.Cooper invented what s called the stage-gate process of new-product development-a process used by 60 of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won t just tell you what things are helpful to your company s success. Now it will tell you how and how much they help. Nº de ref. de la librería AA29780465014330

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5.

Robert G. Cooper
Editorial: The Perseus Books Group, United States (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Tapa dura Cantidad: 10
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Book Depository hard to find
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Descripción The Perseus Books Group, United States, 2005. Hardback. Estado de conservación: New. 2nd ed.. 238 x 154 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. As we learned from New Coke, , Apple s original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won t save a product that somehow isn t right. Robert Cooper is the world s leading expert on making sure your new-product introductions are more like Apple s iPods and less like Newtons.Cooper invented what s called the stage-gate process of new-product development-a process used by 60 of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won t just tell you what things are helpful to your company s success. Now it will tell you how and how much they help. Nº de ref. de la librería BZE9780465014330

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Cooper, Robert G.
Editorial: Basic Books (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Tapa dura Cantidad: 5
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Descripción Basic Books, 2005. Estado de conservación: New. Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach Num Pages: 304 pages, Illustrations. BIC Classification: KC; KJMB. Category: (G) General (US: Trade). Dimension: 244 x 166 x 26. Weight in Grams: 562. . 2005. 2nd ed. Hardcover. . . . . . Nº de ref. de la librería V9780465014330

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Cooper, Robert G.
Editorial: Basic Books
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Tapa dura Cantidad: 5
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Kennys Bookstore
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Descripción Basic Books. Estado de conservación: New. Based on a major new study, a revision of the leading guide to new-product development for senior management, by the inventor of its most widely practiced approach Num Pages: 304 pages, Illustrations. BIC Classification: KC; KJMB. Category: (G) General (US: Trade). Dimension: 244 x 166 x 26. Weight in Grams: 562. . 2005. 2nd ed. Hardcover. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780465014330

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Robert G. Cooper
Editorial: Basic Books (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Tapa dura Cantidad: 1
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Ergodebooks
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Descripción Basic Books, 2005. Hardcover. Estado de conservación: New. Second Edition. Nº de ref. de la librería DADAX046501433X

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Cooper, Robert G.
Editorial: Basic Books 2005-01-03 (2005)
ISBN 10: 046501433X ISBN 13: 9780465014330
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M and N Media
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Descripción Basic Books 2005-01-03, 2005. Hardcover. Estado de conservación: New. Second Edition. 046501433X We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Nº de ref. de la librería TM-046501433X

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Robert G. Cooper
Editorial: The Perseus Books Group (2004)
ISBN 10: 046501433X ISBN 13: 9780465014330
Nuevos Cantidad: 7
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Books2Anywhere
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Descripción The Perseus Books Group, 2004. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería FX-9780465014330

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