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Sinopsis
Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons. The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.
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Acerca del autor
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management. His “Economic Scene” column appears monthly in the New York Times. His previous books include The Winner-Take-All Society (with Philip Cook), Luxury Fever, and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He lives in Ithaca, New York.
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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Tapa Dura. Condición: Bien. Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time.Once you learn to think like an economist, all kinds of puzzling observations start to make sense. Drive-up ATM keypads have Braille dots because it's cheaper to make the same machine for both drive-up and walk-up locations. Travelers from Kansas City to Orlando pay less because they are usually price-sensitive tourists with many choices of destination, whereas travelers originating from Orlando typically choose Kansas City for specific family or business reasons.The Economic Naturalist employs basic economic principles to answer scores of intriguing questions from everyday life, and, along the way, introduces key ideas such as the cost benefit principle, the 'no cash left on the table' principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles. Libro. Nº de ref. del artículo: 101316
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Nº de ref. del artículo: G046500217XI4N00
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist : In Search of Explanations for Everyday Enigmas
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ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist : In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist : In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
ISBN 10: 046500217X
ISBN 13: 9780465002177
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Hardcover. Condición: Very Good. 240 pages. dj fadedWhy do the keypads on drive-up cash machines have Braille dots? Why are round -trip fares from Orlando to Kansas City higher than those from Kansas City to Or lando? For decades, Robert Frank has been asking his economics students to pose. Nº de ref. del artículo: 3949s
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The Economic Naturalist: In Search of Explanations for Everyday Enigmas
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Basic Books, 2007
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ISBN 13: 9780465002177
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