The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites - Tapa blanda

Maslen Andy

 
9780462099743: The Copywriting Sourcebook: How to Write Better Copy, Faster - For Everything from Ads to Websites
Tapa blanda
ISBN 10: 0462099741 ISBN 13: 9780462099743
Editorial: Marshall Cavendish, 2010

Sinopsis

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut.This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

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Acerca del autor

Andy Maslen has spent 22 years in the business communication and information industry. As a professional copywriter and writing coach, he works with leading organisations to help them build sales and profits using the written word. He is the author of Write to Sell (Marshall Cavendish). He lives in Salisbury.

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Editorial
Marshall Cavendish
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0462099741
ISBN 13 
9780462099743
Encuadernación
Tapa blanda
Número de páginas
224
Contacto del fabricante
no disponible
Persona responsable
no disponible