Bottom-Up Marketing - Tapa blanda

Ries, Al; Trout, Jack

 
9780452264182: Bottom-Up Marketing

Sinopsis

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

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Reseña del editor

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign

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