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Sinopsis
In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.
WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.
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Acerca del autor
Harry Beckwith is founder of Beckwith Advertising & Marketing, working with some of America's best 100 service companies as well as smaller companies across the country. A graduate of Stamford and a former creative supervisor for one of America's most honoured ad agencies.
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What Clients Love: A Field Guide to Growning Your Business
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BUSINESS PLUS, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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What Clients Love
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Business Plus, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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What Clients Love
Publicado por
Business Plus, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0446556025I3N00
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What Clients Love: A Field Guide to Growning Your Business
Publicado por
Business Plus, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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What Clients Love: A Field Guide to Growning Your Business
Publicado por
Business Plus, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR006087285
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What Clients Love: A Field Guide to Growing Your Business
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Business Plus, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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What Clients Love : A Field Guide to Growing Your Business
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ISBN 13: 9780446556026
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What Clients Love : A Field Guide to Growing Your Business
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Grand Central Publishing, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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What Clients Love : A Field Guide to Growing Your Business
Publicado por
Grand Central Publishing, 2010
ISBN 10: 0446556025
ISBN 13: 9780446556026
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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What Clients Love
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ISBN 10: 0446556025
ISBN 13: 9780446556026
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Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'.WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations. Nº de ref. del artículo: LU-9780446556026
Cantidad disponible: Más de 20 disponibles