At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, John Riedl and Joseph Konstan built two Internet sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and news. The results were astounding -- MovieLens demonstrated amazing accuracy, almost ensuring that the recommendation would prove enjoyable. In "Word of Mouse," the authors analyze dozens of companies from Best Buy to Amazon to TiVo -- and show what these companies are doing right -- and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and satisfaction.
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If you discovered this book--or anything else Amazon.com's technology suggested based on your expressed preferences and past actions on the site--you've seen how so-called recommender technology can point you toward products you are most likely to appreciate. Word of Mouse, by John Riedl and Joseph Konstan, provides excellent advice on using such systems to personalize business offerings and improve their chances of acceptance by a demanding public. Riedl and Konstan, who helped invent the software involved and now work on its integration with companies like Best Buy and J.C. Penney, present eight principles to guide 21st-century enterprises in gathering and employing the kind of knowledge small merchants used in years past to suggest appropriate purchases to specific customers. Citing real corporate examples to illustrate correct and incorrect ways to use such data, the authors show how to harness the information customers provide with "every click and comment" in order to "gain their trust and keep their business." After an overview of the technology, they detail rules like Demonstrate Product Expertise (explaining, for example, how Wine.com helps customers make informed decisions and Godiva.com makes online chocolate shopping more enjoyable) and Watch What I Do (explaining how customer actions have been effectively interpreted by Google, which ranks its search results accordingly, and by PHOAKS, which subsequently began screening ads from newsgroup postings). A concluding chapter on future scenarios reinforces the importance of the book's message. --Howard RothmanAbout the Author:
John Riedl is co-founder and Chief Scientist at Net Perceptions, the leading real-time personalization company on the Internet. His research includes GroupLens-the innovative technology that led to the founding of Net Perceptions. Joseph Konstan, also a co-founder of Net Perceptions, is the author of many papers and holds a Ph.D. in computer science from U.C. Berkeley.
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Descripción Business Plus, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110446530034
Descripción Business Plus, 2002. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0446530034
Descripción Business Plus, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0446530034
Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97804465300331.0