Handbook of the Economics of Marketing: Marketing and Economics: Volume 1 (Handbooks in Economics, Volume 1) - Tapa dura

 
9780444637598: Handbook of the Economics of Marketing: Marketing and Economics: Volume 1 (Handbooks in Economics, Volume 1)
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ISBN 10: 0444637591 ISBN 13: 9780444637598
Editorial: North Holland, 2019

Sinopsis

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies.

  • Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing
  • Designed for economists already convinced of the benefits of applying economics tools to marketing
  • Written for those who wish to become quickly acquainted with the integration of marketing and economics

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca de los autores

Jean-Pierre Dubé is the Sigmund E. Edelstone Professor of Marketing at the University of Chicago Booth School of Business. Professor Dubé is also director of the Kilts Center for Marketing at the Booth School and a Faculty Research Fellow at the National Bureau of Economic Research. He was the recipient of the 2008 Paul E. Green Award for Best paper in the Journal of Marketing Research and of the 2005 Faculty Teaching Excellence Award for Evening MBA and Weekend MBA Programs at the Chicago Booth. He was also the recipient of several MSI Research Grants, a Kauffman grant, and a Yahoo! Faculty Research Grant.

Peter E. Rossi is James Collins Professor of Marketing, Statistics and Economics at UCLA Anderson School of Management. A fellow of the American Statistical Association and the Journal of Econometrics, he is founding editor, Quantitative Marketing and Economics, past Associate Editor for Journal of the American Statistical Association, Journal of Econometrics, and Journal of Business and Economic Statistics.

De la contraportada

This literature summary of research at the intersection of economics and marketing is written by and for economists. Its authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. The volume mixes empirical work in industrial organization with quantitative marketing tools and concentrates on helping researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering the comprehensive, critical, up-to-date, and accessible review of the field that has always been missing.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
North Holland
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0444637591
ISBN 13 
9780444637598
Encuadernación
Tapa dura
Número de páginas
632
Editor
Dube Jean-Pierre, Rossi Peter E.
Contacto del fabricante
no disponible
Persona responsable
no disponible