Artículos relacionados a The Secrets of Successful Copywriting
Sinopsis
The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.
"Sinopsis" puede pertenecer a otra edición de este libro.
- EditorialHeinemann Young Books
- Año de publicación1986
- ISBN 10 0434916110
- ISBN 13 9780434916115
- EncuadernaciónTapa dura
- IdiomaInglés
- Número de páginas224
- Contacto del fabricanteno disponible
Otras ediciones populares con el mismo título
Resultados de la búsqueda para The Secrets of Successful Copywriting
Imagen de archivo
The Secrets of Successful Copywriting
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001026786
Cantidad disponible: 1 disponibles
Imagen de archivo
The secrets of successful copywriting
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Unknown Binding. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4790280
Cantidad disponible: 1 disponibles
Imagen de archivo
The secrets of successful copywriting
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Unknown Binding. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780434916115
Cantidad disponible: 1 disponibles
Imagen de archivo
The secrets of successful copywriting
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Unknown Binding. Condición: Very Good. The secrets of successful copywriting This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780434916115
Cantidad disponible: 1 disponibles