Handbook of Financial Public Relations - Tapa dura

Reseña del editor

The role of financial public relations has been transformed during the last decade. Whereas initially the activities of public relations departments were viewed by senior management as peripheral to marketing and advertising, now a majority of British corporations include financial public relations in their corporate strategy, and the role of the public relations advisor has been elevated and placed alongside other vital boardroom personnel, such as brokers and lawyers. This introductory handbook, which examines the important role of public relations as a corporate management function, has been developed both to provide management with an appreciation of public relations and to alert potential recruits to the career opportunities offered by this field.