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Media Choice: A Theoretical and Empirical Overview - Tapa dura

 
9780415964562: Media Choice: A Theoretical and Empirical Overview
Tapa dura
ISBN 10: 0415964563 ISBN 13: 9780415964562
Editorial: Routledge, 2009

Sinopsis

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

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Acerca del autor

Tilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.

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Editorial
Routledge
Año de publicación
2009
Idioma
Inglés
ISBN 10 
0415964563
ISBN 13 
9780415964562
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
320
Editor
Hartmann Tilo
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

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München
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