Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics--Global Issues) - Tapa blanda

Libro 2 de 2: Gender Politics-Global Issues
 
9780415946834: Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics--Global Issues)
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ISBN 10: 0415946832 ISBN 13: 9780415946834
Editorial: Routledge, 2004

Sinopsis

A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dress more formally, smile more, act tougher when they can, and prefer scare tactics to aggressive attack ads. Gender and Candidate Communication also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes. No close observer of campaigns, gender, or the internet will be able to ignore their findings.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dianne G. Bystrom, Terry Robertson, Mary Christine Banwart, Lynda Lee Kaid

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2004
Idioma
Inglés
ISBN 10 
0415946832
ISBN 13 
9780415946834
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
248
Editor
Bystrom Dianne G., Robertson Terry, Banwart Mary Christine, Kaid Lynda Lee
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415946827: Gender and Candidate Communication: VideoStyle, WebStyle, NewStyle (Gender Politics--Global Issues)

Edición Destacada

ISBN 10:  0415946824 ISBN 13:  9780415946827
Editorial: Routledge, 2004
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