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Commodifying Everything: Relationships of the Market (Hagley Center Studies in the History of Business and Technology) - Tapa dura

 
9780415935906: Commodifying Everything: Relationships of the Market (Hagley Center Studies in the History of Business and Technology)
Tapa dura
ISBN 10: 0415935903 ISBN 13: 9780415935906
Editorial: Routledge, 2003

Sinopsis

Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence. The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what’s for sale goes well beyond the thing itself. It will be a course-in-a-box for instructors who want to teach their students about commodification.

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Acerca del autor

Susan Strasser is a Professor of History at the University of Delaware. Her scholarly work focuses on the intersection of private and public: domestic experiences and American corporate activity. She is the author of several books including Waste and Want: A Social Historyof Trash and Never Done: A History of American Housework

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Editorial
Routledge
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0415935903
ISBN 13 
9780415935906
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
306
Editor
Strasser Susan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania