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Sinopsis
Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium.
Companies must learn to integrate communications three dimensionally; externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Filled with hints, tips and strategies, this illuminating text shows readers the key to thriving in the upcoming ‘customer century’.
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Acerca del autor
Anders Gronstedt heads the Gronstedt Group, an integrated marketing and management consulting firm. He is also a senior advisor to Kreab, a Swedish-based communications consulting firm, and a former member of the Integrated Marketing Communications department at the University of Colorado.
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Routledge (edition 1), 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Nº de ref. del artículo: 0415921996-11-1-29
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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Taylor & Francis Group, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 40682963-6
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Publicado por
Taylor & Francis Group, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 55166963-6
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_468393544
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The Customer Century: Lessons from World Class Companies in Integrated Communications
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Nº de ref. del artículo: G0415921996I4N00
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Hardcover. Condición: Very Good. The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780415921992
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Condición: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Nº de ref. del artículo: GWSVV.0415921996.G
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The Customer Century : Lessons from World Class Companies in Integrated Communications
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Taylor & Francis Group, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 40682963-6
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780415921992
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The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series)
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Routledge, 2000
ISBN 10: 0415921996
ISBN 13: 9780415921992
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Librería: Penn & Sons, Minneapolis, MN, Estados Unidos de America
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Hardcover. Condición: Very Good. 1st Edition. Very good overall. it has a library sticker on the inside Binding is tight and square. Contents are crisp, clean, complete and undamaged. Nº de ref. del artículo: ABE-1773600175024
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