Segmentation, Revenue Management and Pricing Analytics - Tapa dura

Bodea, Tudor; Ferguson, Mark

 
9780415898324: Segmentation, Revenue Management and Pricing Analytics
Tapa dura
ISBN 10: 0415898323 ISBN 13: 9780415898324
Editorial: Routledge, 2014

Sinopsis

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts.

Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits.

This book will be a useful and enlightening read for MBA students in pricing and revenue management, marketing, and service operations.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Tudor Bodea is a Revenue Optimization Manager in the Global Revenue Management and Systems Department at the InterContinental Hotels Group in Atlanta, USA.

Mark Ferguson is a Distinguished Business Foundation Fellow and Professor of Management Science at the University of South Carolina, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415898323
ISBN 13 
9780415898324
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
266
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415898331: Segmentation, Revenue Management and Pricing Analytics

Edición Destacada

ISBN 10:  0415898331 ISBN 13:  9780415898331
Editorial: Routledge, 2014
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