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Consumption and Spirituality (Routledge Interpretive Marketing Research) - Tapa dura

 
9780415889117: Consumption and Spirituality (Routledge Interpretive Marketing Research)
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ISBN 10: 0415889111 ISBN 13: 9780415889117
Editorial: Routledge, 2012

Sinopsis

The book examines how a variety of agents - religious institutions, spiritual leaders, marketers and consumers - interact and co-create spiritual meanings in a post-disenchanted society that has been defined a 'supermarket of the soul.' Consumption and Spirituality examines not only religious organizations, but also brands and marketers and the way they infuse their products, services and experiences with spiritual meanings that flow freely in the circuit of culture and can be appropriated by consumers even without purchase acts. From a consumer perspective, the book investigates how spiritual beliefs, practices, and experiences are now embedded into a global consumer culture. Rather than condemning consumption, the chapters in this book highlight consumers' agency and the creative processes through which authentic spiritual meanings are co-created from a variety of sources, local and global, and sacred and profane alike.

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Acerca del autor

Diego Rinallo is an Assistant Professor of Marketing at Università Bocconi, Milan. His research interests include consumer culture, fashion, masculinities, and spirituality. His work has been published in international outlets such as the Journal of Marketing, the Journal of Business Research, Industrial Marketing Management, the Journal of Business, and Industrial Marketing.

Linda Scott is DP World Chair for Entrepreneurship and Innovation at the University of Oxford. She has written extensively on advertising, consumption, and women’s economic issues. She is editor of the Advertising & Society Review. Her current research interest is women’s empowerment in emerging markets.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London. Pauline’s research interests focus on cultural aspects of contemporary consumption. She has co-edited various books and is Co-editor in Chief of Marketing Theory, a journal that promotes alternative and critical perspectives in marketing and consumer behaviour.

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Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415889111
ISBN 13 
9780415889117
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
298
Editor
Rinallo Diego, Scott Linda, Maclaran Pauline
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania