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Culture and Public Relations: Links and Implications (Routledge Communication Series) - Tapa dura

Libro 55 de 231: Routledge Communication
 
9780415887267: Culture and Public Relations: Links and Implications (Routledge Communication Series)
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ISBN 10: 0415887267 ISBN 13: 9780415887267
Editorial: Routledge, 2012

Sinopsis

Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries.

With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

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Acerca del autor

Krishnamurthy Sriramesh, PhD, is Professor of Public Relations at the School of Business, Massey University, in Wellington, New Zealand. He taught previously at Purdue University, the University of Florida, and Nanyang Technological University, and has served as visiting professor at universities in three continents. In 2004, he was awarded the prestigious Pathfinder Award from the Institute for Public Relations (USA) for original scholarly research contributing to the public relations body of knowledge.

Dejan Verčič, PhD, FCIPR, is founder of Pristop Agency and Professor of Public Relations and Communication Management at the University of Ljubljana, Slovenia. Among his clients are governments, domestic and international corporations, and associations. He organizes the Lake Bled International Public Relations Research Symposia, held annually in Bled, Slovenia.

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Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415887267
ISBN 13 
9780415887267
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
296
Editor
Sriramesh Krishnamurthy, Vercic Dejan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
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Alemania