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Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research) - Tapa dura

Libro 13 de 43: Routledge New Directions in PR & Communication Research

Motion, Judy; Heath, Robert L.; Leitch, Shirley

 
9780415856263: Social Media and Public Relations: Fake Friends and Powerful Publics (Routledge New Directions in PR & Communication Research)
Tapa dura
ISBN 10: 0415856264 ISBN 13: 9780415856263
Editorial: Routledge, 2015

Sinopsis

The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping the core concepts and activities of public relations. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. This book will be of interest to students, researchers and practitioners in Public relations, Media and Communications.

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Acerca del autor

Judy Motion is Professor of Communication at the University of New South Wales, Australia.

Robert L. Heath is Professor Emeritus at the University of Houston, USA.

Shirley Leitch is Dean and Professor of Communication at the Australian National University, Australia.

 

 

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2015
Idioma
Inglés
ISBN 10 
0415856264
ISBN 13 
9780415856263
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
234
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania