Text and Image: A Critical Introduction to the Visual/Verbal Divide - Tapa blanda

Bateman, John

 
9780415841986: Text and Image: A Critical Introduction to the Visual/Verbal Divide
Tapa blanda
ISBN 10: 0415841984 ISBN 13: 9780415841986
Editorial: Routledge, 2014

Sinopsis

Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary survey of all aspects of the text-image relation. It leads students into detailed discussion concerning a number of approaches that are used. It also brings out their strengths and weaknesses using illustrative example analyses and raises explicit research questions to reinforce learning.

Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including advertisements, picture books, comics and textbooks.

Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English Language and Linguistics, Media and Communication Studies, Visual and Design Studies.

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Acerca del autor

John A. Bateman is Professor of Appliable English Linguistics at the University of Bremen, Germany and has been teaching courses with significant multimodal components for many years. His publications include Multimodality and Genre (2008), and Multimodal Film Analysis (with Karl-Heinrich Schmidt, 2012)

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Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415841984
ISBN 13 
9780415841986
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
292
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415841979: Text and Image: A Critical Introduction to the Visual/Verbal Divide

Edición Destacada

ISBN 10:  0415841976 ISBN 13:  9780415841979
Editorial: Routledge, 2014
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