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Market-Led Strategic Change: Transforming the process of going to market - Tapa dura

Piercy, Nigel F.

 
9780415834261: Market-Led Strategic Change: Transforming the process of going to market
Tapa dura
ISBN 10: 0415834260 ISBN 13: 9780415834261
Editorial: Routledge, 2016

Sinopsis

This much-anticipated new edition has been has been fully revised and updated to reflect the realities of 21st century business, with brand new case studies from globally recognised companies and covering a range topical issues. Lecturers are assisted with support materials including PowerPoint slides, suggested frameworks for using the case studies and case studies from previous editions.

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Acerca del autor

Nigel F. Piercy BA, MA, PhD, DLitt, FCIM was previously Associate Dean and Professor of Marketing and Strategy at Warwick Business School, having earlier held a chair in strategic marketing at Cranfield School of Management. Before Cranfield and Warwick, he held the Sir Julian Hodge Chair in Marketing and Strategy at Cardiff Business School.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0415834260
ISBN 13 
9780415834261
Encuadernación
Tapa dura
Número de edición
5
Número de páginas
604
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania