Marketing and the Common Good: Essays from Notre Dame on Societal Impact - Tapa dura

 
9780415828826: Marketing and the Common Good: Essays from Notre Dame on Societal Impact
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ISBN 10: 0415828821 ISBN 13: 9780415828826
Editorial: Routledge, 2013

Sinopsis

Through original research and scholarship, this book looks at four major topic areas: societal aspects of marketing and consumption; the social and ethical thought; sustainability; and public policy issues, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good.

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Acerca del autor

Patrick E. Murphy is Professor of Marketing at the Mendoza Business School, Notre Dame University, USA. Patrick specializes in marketing and business ethics issues and his recent work has focused on normative perspectives for ethical and socially responsible marketing, distributive justice as it relates to marketing decision making, emerging ethical concerns in advertising, stakeholder theory, and marketing as well as ethics and corporate social responsibility for marketing in a global marketplace

John F. Sherry, Jr. is Herrick Professor of Marketing and Chairman of the Department at the Mendoza Business School, Notre Dame University, USA. John is an anthropologist who studies the sociocultural and symbolic dimensions of consumption, and the cultural ecology of marketing. His recent work has focused on experiential retailing, holistic branding, and consumption aesthetics. Among his current project is a study of the social rituals involved in tailgating during football games

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Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415828821
ISBN 13 
9780415828826
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
354
Editor
Sherry John F., Murphy Patrick E.
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780415828833: Marketing and the Common Good: Essays from Notre Dame on Societal Impact

Edición Destacada

ISBN 10:  041582883X ISBN 13:  9780415828833
Editorial: Routledge, 2014
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