Contemporary Issues in Marketing and Consumer Behaviour - Tapa dura

Críticas

This is a 'must read' for anyone interested in studying and learning about contemporary issues in marketing and consumer behaviour. Written by three brilliant scholars, this fully updated edition will be on my favourites shelf for many years to come. I urge you to add it to your book collection too.

Anthony Patterson, Professor of Marketing, The University of Liverpool, UK.

Fortunately for students of marketing and consumer culture, these three highly-respected scholars leverage their considerable pools of expertise to create a comprehensive, convincing, and readable account of the established (e.g., gender) and emerging (e.g., psychoanalysis) dimensions and discourses that motivate and influence contemporary consumer culture. A must-have resource for students of consumer behavior, branding, marketing strategy, and international marketing – at all levels.

Cele C. Otnes, Investors in Business Education Professor of Marketing, University of Illinois at Urbana-Champaign, USA.

Parsons, MacLaran and Chatzidakis offer a timely, reflective and critical account of contemporary issues in marketing and consumer behaviour that encourages us to think about how marketing relates to everyday consumption and society more broadly. The second edition offers fresh insights into the complex interrelationship between consumers, companies and the marketplace. Supported with key readings and cases studies this is an invaluable resource for marketing scholars.

David Marshall, Professor of Marketing and Consumer Behaviour, University of Edinburgh, UK.

Reseña del editor

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.

Topics new to this edition include:

* the moralised brandscape;

* the politics of consumption;

* the spaces and places of marketing; and

* the relationship between marketing and psychoanalysis.

This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.

Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.