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The Idea Agent: The Handbook on Creative Processes - Tapa blanda

Michanek, Jonas; Breiler, Andréas

 
9780415824149: The Idea Agent: The Handbook on Creative Processes
Tapa blanda
ISBN 10: 0415824141 ISBN 13: 9780415824149
Editorial: Routledge, 2013

Sinopsis

The Idea Agent is a practical idea management handbook, aimed at people who want to take an active role in creative processes across all areas. It combines the creatively wild with the rationally structured techniques for innovation to provide readers with a varied toolbox of proven idea management methodology. From discussing how to identify a problem or opportunity, to describing techniques for idea creation, it offers a step-by-step guide to building creative concepts for the marketplace. With built-in exercises and applications, this book is an ideal working companion for any innovator.

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Acerca del autor

Jonas Michanek

Jonas is a serial entrepreneur, writer and speaker with the world as his playground. He has founded the innovation consultancy, Idélaboratoriet, which has worked with clients on all continents of the globe and brands like Ericsson, IKEA, Tetra Pak and Sony. He has also founded organizations like the food innovation agency Food To Happen, the non-profit SE Forum (Social Entrepreneurship Forum) and the grass root foundation Innovation Circus.

Jonas has a B.A. from Uppsala University, has attended the Kaospilot program and has a Global EMBA from Stockholm School of Economics. He has written and co-written several books on entrepreneurship, innovation and the creative industries. In his spare time he has also been working as a TV- and Radio-host.

Andréas Breiler

Andréas has had a successful career in the IT industry, with expertise in concept development, project management and software training programs. His previous employers include IBM, Framfab, Alfaskop and The Swedish Consulting Group. He is a natural educator and his strongest competencies include facilitating complex processes and running innovation-training programs. Idélaboratoriet is the second company that he has founded.

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Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415824141
ISBN 13 
9780415824149
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
184
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania