Artículos relacionados a Outdoor Advertising (RLE Advertising): Its Function...

Outdoor Advertising (RLE Advertising): Its Function in Modern Advertising and Marketing (Routledge Library Editions: Advertising) - Tapa dura

Sykes, Anthony; Nelson, Richard

 
9780415817981: Outdoor Advertising (RLE Advertising): Its Function in Modern Advertising and Marketing (Routledge Library Editions: Advertising)

Sinopsis

Outdoor Advertising looks at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as examining specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

C. B. Wrey, R. Nelson, A. E. Sykes

"Sobre este título" puede pertenecer a otra edición de este libro.