Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls: 2 (Routledge Library Editions: Advertising) - Tapa dura

Geller, Max

 
9780415817745: Advertising at the Crossroads (RLE Advertising): Federal Regulation Vs. Voluntary Controls: 2 (Routledge Library Editions: Advertising)
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ISBN 10: 0415817749 ISBN 13: 9780415817745
Editorial: Routledge, 2013

Sinopsis

Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest.

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Acerca del autor

Max Geller

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2013
Idioma
Inglés
ISBN 10 
0415817749
ISBN 13 
9780415817745
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
352
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781258792886: Advertising at the Crossroads: Federal Regulation vs. Voluntary Controls

Edición Destacada

ISBN 10:  1258792885 ISBN 13:  9781258792886
Editorial: Literary Licensing, LLC, 2013
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