Marketing Tourism Places (RLE Tourism): 2 (Routledge Library Editions: Tourism) - Tapa dura

Libro 3 de 7: Routledge Library Editions: Tourism
 
9780415814683: Marketing Tourism Places (RLE Tourism): 2 (Routledge Library Editions: Tourism)
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ISBN 10: 0415814685 ISBN 13: 9780415814683
Editorial: Routledge, 2012

Sinopsis

Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.

The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.

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Acerca del autor

Multivolume collection by leading authors in the field

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Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415814685
ISBN 13 
9780415814683
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
308
Editor
Ashworth Gregory, Goodall Brian
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138007659: Marketing Tourism Places (RLE Tourism) (Routledge Library Editions: Tourism)

Edición Destacada

ISBN 10:  113800765X ISBN 13:  9781138007659
Editorial: Routledge, 2014
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