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The Management of International Tourism (RLE Tourism): Volume 5 (Routledge Library Editions: Tourism) [Idioma Inglés] - Tapa dura

Libro 5 de 7: Routledge Library Editions: Tourism

Witt, Stephen F; Brooke, Michael; Buckley, Peter

 
9780415812689: The Management of International Tourism (RLE Tourism): Volume 5 (Routledge Library Editions: Tourism) [Idioma Inglés]
Tapa dura
ISBN 10: 0415812682 ISBN 13: 9780415812689
Editorial: Routledge, 2012

Sinopsis

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

  • the impact of environmental issues on tourism management

  • tourism demand and forecasting

  • the key methods of operation of companies within the industry

  • the functional areas of marketing, finance, organization and staffing

  • research and innovation

  • corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Multivolume collection by leading authors in the field

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0415812682
ISBN 13 
9780415812689
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
222
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania