Managerial Economics, 4th Edition - Tapa dura

'Ivan Png’s book offers an intuitive and crystal-clear explanation of the key concepts and principles of managerial economics. Considering the book as the very best in the market, I have been fortunate in using it for MBA and EMBA teaching in Asia in the last fifteen years.'

― Zhigang Tao, Professor of Economics and Strategy, University of Hong Kong

'Ivan Png's Managerial Economics closes the chasm: Complex theory as explained by easy-to-understand case examples. Png's book offers a great reading experience that is suitable not only for MBA students but also for instructors from other schools of management studies.'

― Paul Murschetz, Senior Lecturer of Media Management, University of Westminster

"...very good links with real world examples. Ready application of theoretical concepts in solving problems. Good set of practice questions at the end of each chapter. Very well written and accessible for both economists and non-economists interested in business studies"

― Abhijit Sengupta, Lecturer, Essex Business School, University of Essex, U.K.

"This book is user friendly, easy to understand with many examples drawn from Asia Pacific area..."

―Wen Zhou, Associate Professor, Faculty of Business and Economics, University of Hong Kong "...Having reviewed a number of alternatives, I found your text to be by far the most appealing. While partly due to the clear, uncluttered, layout and exposition of the theoretical ideas, I was also attracted by your practical applications. .... I can use your book for serious conversation with adult students."

―Nicholas Snowden, formerly Senior Lecturer in Economics, Lancaster University, UK

Now in its fourth edition, Ivan Png's Managerial Economics has been extensively revised with :

• a completely new introductory chapter emphasizing decision-making and behavioral biases
• intensive application to current issues including the sub-prime financial crisis and global competition
• streamlined presentation focusing on the economics that managers need to know.

As always, the text presents the key concepts of micro-economics intuitively, without requiring any sophisticated mathematics. Throughout, it emphasizes actual management application, and links to other functions including marketing and finance.

The new fourth edition is updated with fresh up-to-date discussion questions from all over the world and enhanced with detailed instructor supplements. It is an ideal text for any course focusing on the practical application of micro-economic principles to management.

Truly useful economics for managers.

An accompanying website, featuring a wealth of supplementary material, is available at http://www.comp.nus.edu.sg/~ipng/ed4.htm