Artículos relacionados a Reputation Management: The Key to Successful Public...

Reputation Management: The Key to Successful Public Relations and Corporate Communication - Tapa blanda

Doorley, John; Garcia, Helio Fred

 
9780415801850: Reputation Management: The Key to Successful Public Relations and Corporate Communication
Tapa blanda
ISBN 10: 0415801850 ISBN 13: 9780415801850
Editorial: Routledge, 2010

Sinopsis

Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril.

This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.

This new edition features new and updated examples throughtout, two new chapters on social media and public relations consulting, a new textbox feature in each chapter relating key communication theories to the practice of public relations and corporate communication, expanded coverage of global issues, and a new Companion Website at: www.routledge.com/textbooks/doorley, featuring lecture materials for instructors and extensive learning resources for students and professionals.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

John Doorley, an expert in reputation management and former head of corporate communications for Merck & Co. Inc., is academic director and clinical assistant professor of the M.S. in Public Relations and Corporate Communication program at New York University, School of Continuing and Professional Studies.

Helio Fred Garcia is the founder and president of Logos Consulting Group. He is an adjunct professor of management in the Executive MBA program of New York University's Stern School of Business, and teaches courses on communication strategy and communication ethics, law, and regulation in NYU's M.S. in Public Relations and Corporate Communication program, School of Continuing and Professional Studies. He is the author of the two-volume book Crisis Communications.

.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0415801850
ISBN 13 
9780415801850
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
432
Contacto del fabricante
no disponible
Persona responsable
no disponible