Interactive Marketing: Revolution or Rhetoric?: 12 (Routledge Interpretive Marketing Research) - Tapa dura

Miles, Christopher

 
9780415801713: Interactive Marketing: Revolution or Rhetoric?: 12 (Routledge Interpretive Marketing Research)
Tapa dura
ISBN 10: 0415801710 ISBN 13: 9780415801713
Editorial: Routledge, 2010

Sinopsis

This author investigates the constructions and reconstructions of discourse that surround the uses of interactivity in contemporary advertising, public relations, and ’guerrilla marketing.’ In doing so, he offers a radical new theory of marketing communication based upon approaching persuasion as a dynamic, endless negotiation between distinction-making systems.

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Acerca del autor

Chris Miles is an Assistant Professor in the Department of Public Relations & Advertising at Eastern Mediterranean University in the Turkish Republic of Northern Cyprus. He has published articles in Marketing Theory on the relationship between marketing communication and cybernetics, and the significance of the theory of schizogenesis for advertising, as well as publishing on systems approaches to narrative in Cybernetics and Human Knowing.

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Editorial
Routledge
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0415801710
ISBN 13 
9780415801713
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
256
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138008823: Interactive Marketing: Revolution or Rhetoric? (Routledge Interpretive Marketing Research)

Edición Destacada

ISBN 10:  1138008826 ISBN 13:  9781138008823
Editorial: Routledge, 2014
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