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New Theories of the Multinational Enterprise (RLE International Business) (Routledge Library Editions: International Business) - Tapa blanda

 
9780415752121: New Theories of the Multinational Enterprise (RLE International Business) (Routledge Library Editions: International Business)
Tapa blanda
ISBN 10: 0415752124 ISBN 13: 9780415752121
Editorial: Routledge, 2014

Sinopsis

This book brings together the work of noted authorities in the field of multinational enterprises who explain and debate the merits of internalization theory as the new general theory of the multinational enterprise. Alternatives to internalization, such as licensing, joint ventures and other contractual arrangements are also evaluated. There are many applications to actual businesses, such as in the hotel, fish, food and banking industries. Also considered are regional office location and applications of the theory to Canada, Japan, the former Yugoslavia, the UK and USA.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Fellow in Strategic Management Alan Rugman (University of Reading, UK Templeton College)

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0415752124
ISBN 13 
9780415752121
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
312
Editor
Rugman Alan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania